Brand Evolution

Brand Evolution: a one month bespoke package for heart-centred entrepreneurs who are ready to re-ignite their brand, give their website some love and ensure that their copy is a beautiful reflection of their unique gifts, talents and services. 

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

– Walt Disney 

Tune in to your inner wisdom and allow your truth to float effortlessly onto the page.


It’s a proven fact that people buy from people that they know, like and trust. So, when creating a brand or updating an existing one, it’s important that our true values and unique essence shine through.

This is especially important  (but often really difficult) for people like us: heart-centred entrepreneurs, small business owners, introverts and empaths, spiritual goddesses and women on a mission to make a difference to people’s lives, communities or the world at large.

Why is it so difficult?

Because when you run a business that is fuelled by love and kindness, many people can’t see the value in paying for ‘spiritual’ services, certain styles of coaching or things that they imagine may only take you a few minutes.

It’s like that old story of a famous painter (let’s say Picasso), who whips up a customer portrait in 10 minutes and then asks for $10,000. The customer looks shocked and asks why it costs so much for just a few minutes’ work. Picasso proceeds to explain that it’s not just the 10 minutes’ work that enables him to create such a wonderful portrait, but all the decades of experience, the hours of learning and the money invested in equipment and supplies….

After all, we expect to pay high prices for doctors, lawyers, dentists or accountants. It’s no different when someone has invested thousands of hours of learning, study and practice on something they’re passionate about. (Including life-changing experiences that trigger new life journeys and career paths)

So, as small-business owners, empaths and heart-centred entrepreneurs, we have a three-way problem going on:

  • We hate asking for money or our audience don’t see the value in what we offer.
  • We don’t like writing about ourselves in a way that really shows off our talents.
  • When we try to re-brand our business, the passion and vision that’s clear in our heads ends up looking more like a 3 year old’s painting than a Picasso masterpiece.


follow your heart volcano (1)

I know that you’re here today because your message, passion and desire to make a difference is stronger than your fear.

You’re fed up with playing small, faffing around on Facebook and not getting the results you dream of.

It’s time to give your business the love that it needs in order to create an engaged audience, a bulging e-mail list and more than enough income for your lifestyle needs, adventure planning and philanthropic goals.


Lorraine what I love

Hi, I’m Lorraine, lover of fluffy animals, roses, crystals, angel cards and warm, sunny weather. I’m an intuitive copywriter and magical content creator, affectionately known as The Word Whisperer, with a talent for making people feel warm and fuzzy (and sometimes reducing them to tears – in a good way!).

I’ve spent a lifetime inspiring and supporting people on their journey to becoming the best version of themselves and now, as a copywriter, I help heart-centred entrepreneurs to shine brilliantly through their written copy.

My inherent ability to see the best in people and to look deeper within to uncover their true passion and unique essence means that I can create copy for websites and social media that enables the business owner to radiate their inner energy and sparkle to naturally attract a larger and more engaged tribe.

Since setting up The Soulful Word in April 2017, I’ve written for many women who’ve told me that the best part of the experience was their increase in confidence and heightened desire to step up, share their gifts and begin making the difference they believed they could all along.

One of my recent clients, Petra Rakebrandt, had this to say about working with me:

“Lorraine was recommended to me by my web designer, who really wanted to make my website look professional, so also the text should be professional, and I am more than happy that she knew Lorraine. Already the first contact with Lorraine on the phone gave me the impression, she understands my needs and she can turn it into something amazing. She understood my business immediately, and I definitely felt confident that she had the experience and knowledge to find the right words. Her text was so perfect that I didn’t even need an editing round.”

“Lorraine is a real treasure. She crafts words with sensitivity, creativity and the knowledge of the healing and coaching world. She is professional and extremely competent and outstanding. Lorraine also delivered the layout of the text with clarifying points so that the meaning has gotten so much value and for my web designer it was incredibly easy just to take it over without much extra layout work. If you need a text to bring your business to a higher level, go to Lorraine. Just have a look at my website and see for yourself.”

Petra Rakebrandt,

Are you ready to do this? Like, really do this?

I love working with like-minded, curious, compassionate, beautiful souls with a passion to share their inner wisdom and message with the world. 

If you’re ready to give your website, opt-ins and social media a magical makeover where your passion and unique essence is instantly transformed into sparkly copy, then read on for more details about my one month package: Brand Evolution.

Brand Evolution

My one month Brand Evolution package is a gorgeous blend of copywriting and support. Together we’ll explore your current brand, your goals and dreams and design new website copy, a deliciously irresistible opt-in and a flowing sales funnel for your dream clients.

What’s included:

  • Weekly video calls via Zoom (video calls). Week one is 60 minutes, weeks 2, 3 and 4 are 30 minutes each. These are recorded and shared with you via Dropbox.
  • New copy for your Home page, About page and Sales page (or substitutes as required).
  • Creation of a new opt-in (lead magnet / freebie for new subscribers) in PDF, e-book or worksheet format, depending on your clients’ needs.
  • Copywriting and content creation for your new sales funnel / email sequence.
  • E-mail support between sessions.

Please note: My area of expertise is the copywriting and content creation only. You will need to copy and paste the finished work into your website and email auto responder sequence OR outsource this to a VA / web designer. I’ve worked with some very talented people who I’m delighted to recommend. 

Ooh! This sounds like EXACTLY  what I need, where do I sign up?

If you’d like to get started with me, please pop me a quick email and we’ll arrange a little Zoom chat to get to know each other and see if our values and vibe are in alignment.


Brand Evolution is £1500 when paid in full before our first call in week 1.

Need a payment plan? No problem!

Two payments of £775 can be made at the start of week 1 and the start of week 3.

Payments can be made via UK online banking or internationally via PayPal.


Is Brand Evolution for me?

The one month Brand Evolution is for passionate, motivated, heart-centred entrepreneurs who are ready to invest their time, energy and money into their business in order to create a website and opt-in they’re truly proud of and excited to share with the world.

We’ll be working closely together over the month which means there’s the added benefit of accountability and support. If you know you’ll benefit from having someone on your side for four weeks and generally kicking you in the pants to provide the raw materials so we stick to schedule, then this is definitely for you!

I will only be taking on ONE Brand Evolution client at a time so you will always receive my full attention, love and care on your business.


  • If you’re tired of trying to tweak your website copy but never really getting anywhere…
  • If you’re fed up with staying stuck and never moving forward in your business…
  • And if you’re ready to invest in professional help and a generous dose of sparkly magic…

Then you’re ready for Brand Evolution!


Join me for a month and transform your relationship with your business forever.

Lorraine xx

Send me an e-mail now at

Knowledge is learning something new every day. Wisdom is letting go of something every day.- Zen proverb.