Help for freelancers during Coronavirus

Are you a freelancer or small business owner who is looking for ways to strengthen your business behind the scenes, while your resources (time, energy and money) are being temporarily diverted into other areas during Coronavirus?

Fact: Your audience are sat at home right now looking at their phones! Not only are they spending more time online, but they’re also connecting more with other people via video call and messenger and local communities are joining together.

Which means that people are potentially talking about you and your business services (or products). 

And we all know the power of word of mouth recommendations! 

  • 90% of people trust suggestions from family and friends.
  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.
  • 91% of B2B buyers are influenced by word-of-mouth when making their buying decision. 

But given the current Coronavirus pandemic and lockdown situation, you may well be feeling scared, anxious and stressed about life, business, money and health.

  • There are bills to pay and mouths to feed, and your savings won’t last for long.
  • Juggling homeschooling, childcare, cooking, cleaning and working from home is overwhelming. 
  • Your emotional well-being is being pushed to the limit as you and your family are confined to your home almost 24/7.

However, if you’re anything like me, you may have already started seeing some positives to this enforced ‘stay-at-home’ period.

  • More time with your children. Sure, they drive you crazy at times. And yes, they eat snacks every 45 minutes. But despite all the financial worries bubbling beneath the surface, your kids will look back and remember the board games and the picnics in the lounge; the summer mummy was home every day to play with them and help them with school projects and art work. 
  • More leisure time. That’s more time to read, learn a new skill, join an online community, finish that course you started, get outside for daily walks… 
  • Less time stuck in traffic or commuting (and less money spent on petrol and train/bus/taxi fares).
  • Less money spent on ‘habit buys’ – like coffee on the way to work, sweet treats after school, that pretty dress you couldn’t resist….
  • Plus, no alarm clock needed, no ironing school or work clothes and no forgotten PE kits!

As business owners, creatives, entrepreneurs and freelancers, we understand the importance of staying mentally and physically healthy.

We know that when we feel our best, we bring more energy and vitality to our business. (And how that magnetism and energy attracts the right clients – our dream clients!)

Right now, the best three things we can do for ourselves and our businesses are:

  1. Look after your body, mind and soul. Get fresh air, exercise and eat well. Meditate, read and learn new skills. 
  2. Support your online and local community by investing in other small businesses. Even if you can’t afford to pay anyone right now, share their social media posts, add uplifting comments or send a personal message telling someone how their words brightened or inspired your day.
  3. Build connections by taking conversations to the next level; meeting for Zoom coffee dates and group ‘business parties’. 

How can I help you?

Throughout April (and probably for May too!), I’m switching my services away from large projects and offering smaller, low cost pieces of copywriting and editing, so that I can help more people to stay in business and come out the other side of Coronavirus relatively unscathed. 

My services will enable you to:

  • Strengthen the back end of your business – ensuring the emails, paperwork, funnels and freebies you send to your clients are typo-free, engaging and achieve the desired result.
  • Create a reservoir of new content to build an engaged audience over the coming months.
  • Spend your limited ‘work’ time with your 1-1 clients and be free to enjoy quality time with your children, partner or online friends. 

Just some of the ways I can create engaging new content for you without you having to do anything…

  • Take your old blogs and refresh them into new ones.
  • Take your old blogs and repurpose them into social media posts, PDF cheat sheets or email/newsletter content.
  • Take a short (under 10 minute) video from your website/YouTube/Facebook and repurpose into a blog, social media post, PDF cheat sheet or email/newsletter content.

Plus…

I will proof read new web copy, email funnels, freebies, launch posts or other content and make minor edits to ensure it’s free from typos and can be read easily online and appeals to your audience. 

Prices: 

£60 for small pieces of work (up to an hour).

£100 for pieces of work up to 2 hours.

If you’d like some behind-the-scenes help to ensure your business rides the Coronavirus wave and that nobody gets lost at sea when things become choppy, then get in touch today via Facebook or Instagram DM or email: thesoulfulword@gmail.com

Lorraine xx

(Statistics from: https://www.getambassador.com/blog/word-of-mouth-marketing-statistics)

Celebrating and Supporting Women

Unless you’ve unplugged from social media this week, or are enjoying a relaxing internet-free break on a tropical island (lucky you), chances are you’ve noticed that today (Friday 8 March) is International Women’s Day.

This year’s theme focuses on Balance – with the sentiment being that ‘a balanced world is a better world’.

Balance is something we’re all trying to achieve but somehow often falling short.

Today, I want to let you know that even if you haven’t reached a particular goal or dream in your life or business, it’s ok!

You’re not a failure for having failed, you’re amazing for having even tried.

In honour of International Women’s Day, I want to support and promote some of the amazing women who’ve crossed my path in the last twelve months.

All of these women inspire me to be a better version of myself than I was yesterday.

So, a huge thank you to each and every one of you. You’re making more of a difference in the world than you could ever have dreamed of.

Lorraine xx

(As they say on reality TV: ‘In no particular order…’)

Celebrating International Women's Day

MAEVE NORTHCROSS

Maeve is a real-life guardian angel; an effervescent Soul Coach who radiates love and warmth. While we’ve yet to meet in person, our video calls feel like we’ve known each other for lifetimes (and perhaps we have!). Maeve has had such an incredible journey to arrive at this point today where she uses her decades of professional and personal experience to guide clients and retreat guests to a place of personal stillness and joy. Maeve is hosting a beautiful retreat in the rolling countryside of Northern Ireland this summer and for a few lucky people it will be exactly what they’ve dreamed of for so long.

JULES WHITE

Jules is one of the kindest souls on the planet. Her sales coaching work evolves from her deeply held belief that selling is really based on Human Conversation. Jules believes that many of the life skills we possess are sales skills in disguise and that we shouldn’t be afraid to promote our skills, talents, experience and natural gifts with the world. When it comes to action-taking, Jules definitely wins the top award! In the past year she’s spoken at a TEDx event, started a podcast, launched a course, written an Amazon best selling book and been invited to teach and speak all around the UK and in the USA – making her a truly international sales coach. I’m so proud of her unrelenting determination to succeed and to make a difference to small businesses and personal lives.

TINA LEIGH MCDONALD

Tina is one of those unassuming, humble people who really has NO idea how incredible she is and how much of a difference she’s making to young adults in the UK. Tina’s work in schools and the private sector help young people to gain vital skills needed to progress into the workplace. But, more importantly than that, she helps young people to believe in themselves – something that’s absolutely vital for long term emotional and physical health. Tina, I’ve said it before but you truly are amazing. Keep up the great work! xx

KATIE PHILLIPS

When I heard Katie speak at an event last summer, her words touched my heart. To go on a personal journey is one thing, but to be able to share that journey with others in a way that encourages transformation and spreads love is truly beautiful. I’m hoping to work with Katie over the next few months so that I can bloom and grow beyond my wildest dreams – and I know in my heart that Katie’s love and support will be the perfect catalyst for change.

SHELLEY MONK

You may not have heard of Shelley yet, but I guarantee that this little ray of sunshine will be bursting into your world very soon! I first met Shelley a couple of years ago and have watched her evolve into the confident Relationship Coach that she is now. If you’ve been struggling with finding your true, authentic self or are stuck in relationship hell, then her coaching will enable you to find your way and transform into the person you were meant to be. Go follow her now before she’s famous!

HELEN PACKHAM

Helen runs a highly successful and engaging Facebook group called The Courageous Leaders Club – which beautifully sums up everything Helen is about: courage, leadership and collaboration. Helen sets a great example every day in how to successfully run a business from a place of authenticity and vulnerability. Her ability to openly share the messy challenges that affect most of us on a weekly basis means that she builds a safe, supportive place where everyone feels comfortable in being real. The online space definitely needs more people like Helen!

NICOLA ARNOLD

I listened to Nicola speak at Helen Packham’s Entrepreneurial Leaders Live event last summer and was blown away by her energy, love and passion for making a difference in people’s lives. Nicola helps people to build their self-worth and resilience so that they can see, attract and take advantage of all the possibilities that come their way. Nicola’s mantra – ‘This is me’ – and her work as a Life Coach enable people to feel happy in their skin and enjoy the journey through behaviour and mindset change.

SANDY COUSENS

Sandy is a gifted, talented artist and interior designer who is quite simply one of the loveliest people I’ve ever met. She supported me endlessly in my previous work in nutrition and food coaching and now it’s my turn to share her skills and talents with the world. If I had the money and the dream house with blank, white walls, I would have no hesitation in flying Sandy over from Australia to give my home a splash of her beautiful artwork and her laid back beach-vibe style. Sandy has created a dream art and design studio where she welcomes people for special events and workshops. If you live on the Gold Coast (lucky you!), do try to attend her events. For everyone else, take a look at Sandy’s relaxing website and online shop.

KAY FABELLA

Kay is a beautiful soul, inside and out and chatting to her is guaranteed to brighten your day! Kay is a talented storyteller with a gift for helping brands to find the message that forms the essence of the services they provide and to share that message with the world. I relate so much to Kay as a like-minded, curious, language lover with a passion for helping other women leverage their authenticity and shine brightly.

EMMA GAYWOOD

Emma is a Spiritual Guide who channels messages and energy from divine sources and is guaranteed to always hit the proverbial nail on the head! I couldn’t believe quite how accurate her reading was for me back in December when I asked a question about writing my book. Emma and I have bonded over a love of cats and spirituality and I’m so grateful to have Emma in my life. I’m excited for her next online gathering later in March.

 

What does a ghost-blogger do? And why might I need to hire one?

You will no doubt be familiar with a well known type of ghostwriting – the wordy talent behind many a famous celebrity’s autobiography.

But you may not realise that many business owners and brands outsource their blog creation to talented copywriters, or ‘ghost-bloggers’ in order to be consistent and visible in the online space.

Of course, it’s easy to think that this is cheating; that the company you love to follow is in some way being inauthentic by not physically writing the words you enjoy reading.

In fact, nothing could be further from the truth.

Experienced copywriters, ghostwriters and ghost-bloggers work closely with businesses, brands or individuals in order to help them achieve their goals. They get inside the mind and heart of the business owner and their audience so that every word (or blank space) is there for a reason.

The ghostwriter has no agenda of his own; he simply uses his intuitive and learned skills to create content that attracts ideal clients, nurtures relationships, drives sales and helps to boost a company’s bottom line.

If you’re a small business owner, emerging brand or charity project founder, there’s a high chance that you’ve spent a long time doing everything yourself – from website set up to social media promotion to meeting with clients, plus all the behind the scenes work involved in admin, accounts, PR and business strategy.

And that can get exhausting!

(Especially if you’re running a home, looking after kids and working a paid job at the same time.)

At some point you’ve probably considered outsourcing one aspect of your business to a third party – or at least looked into hiring a cleaner, child care or meal delivery – so that you have more free time to dedicate to the parts of your business that light you up most.

So, what’s the difference between paying a professional to create your website, design a logo, run your accounts or set up complicated tech stuff and paying a ghostwriter to create your blogs?

Answer: No difference at all!

It all comes down to your personal areas of expertise, your business strategy, the time you have available and the money you’re willing to invest.

If hiring a copywriter or ghost-blogger sounds like an appealing prospect right now then ask around for recommendations and don’t be afraid to ask to see examples of their work or written testimonials. Remember, of course, that many people who hire a ghostwriter may not be willing to admit to it, which means the writer won’t be able to share examples created for those clients who prefer to remain anonymous.

Try to schedule in an informal chat with the potential ghostwriter/copywriter of your choice so that you (and they) can instantly get a feel for whether the relationship feels uplifting, positive and filled with magical potential.

To help you get inside the mind of a copywriter and ghost-blogger (aka me!), I’ve created a short behind the scenes sneak peek into my life. I hope you enjoy reading and if you have any questions, please do get in touch.

Lorraine xx

A behind the scenes sneak peek into the life of a copywriter and ghost-blogger…

Jane* and I finally meet on a video call after many months of building a relationship across social media (we originally met in a private Facebook group run by a spiritual coach we both admire and respect). On the call, it feels as if we’ve known each other for ever; we chat like old friends and realise there are so many similarities in our core values (such as integrity, honesty and compassion) and in our desire to create a bigger impact in the world. We’ve shared many of the same life and business struggles and know that this is our time to shine even brighter than before; to be light workers and advocates of change.

It’s during conversations like this that we both know we’ve found ‘the one’; the person that enables us to co-create magic.

After all, a writer needs a subject with a story just as the client needs help to get their message into the world.

It’s a beautiful union of talent, passion and a deep desire to make a difference.

After an initial get-to-know-each-other chat, I ask Jane my favourite question…

‘What lights you up?’

As she shares her dreams, I do more than simply watch and listen. I begin to feel things. I intuitively sense which parts of her story and which words she uses are the ones that are the most important to her and her audience. I get butterflies in my tummy – a sign that I know we’re on the cusp of co-creating something unique, beautiful and special.

Using this incredible energy, we go on to discuss her business goals, her aims for this project, her ideal clients and all the specific details that help me build a bigger picture of Brand Jane and her audience.

Rather than being a typical ‘sales call’, Jane already knows in her heart that she wants to work together and collaborate on her juicy new project. There is no awkward ‘well it’ll cost this much’ and ‘I can’t afford that right now’; instead we both instinctively know that by harnessing our combined energy we end up with something far greater than 1+1=2.

The call is followed up with a confirmation email and a ‘contract’ that clearly explains my services, boundaries and pricing as well as the information Jane needs to provide before I can begin writing.

The writing and editing process itself is a magical journey that I’ll save for another blog. But for now, I hope that this little insight into ghost-blogging and copywriting has triggered a little thought process in your mind…

*Name changed to protect the innocent!

Lorraine Pannetier profile picture. Navy jacket, pink shirt and colourful necklace.

Lorraine Pannetier is an Intuitive Copywriter, Content Creator and Ghost-Blogger based on the sunny island of Jersey – a tiny piece of paradise surrounded by sandy beaches, rocky coastline, palm trees and castles.

Lorraine uses her intuitive gifts and word-whispering talents to help small businesses, entrepreneurs, project leaders and individuals to project their passion into the world and achieve the impact they desire.

Details of all writing services can be found at thesoulfulword.com