Intuitive Copywriting and Creative Strategy for Personal Brands and Businesses in the Health, Wellness and Holistic Healing space.
If you need help creating copy that illuminates your wisdom and expertise, boosts your confidence as a business owner and attracts an endless stream of dream clients and engaged readers, then you’re in the right place!
If you’ve been drawn to my energy, then I’m pretty certain you’re a like-minded soul: A curious heart-centred entrepreneur, soul-led business owner or Lightworker on a mission to create an impact around the world through your presence, your compassion and your work.
You’re driven by a deep desire to create change and fuelled by a passion from deep within. You live and speak your truth every day and want to live in a world where more and more people feel confident and courageous enough to do the same.
You’re amazing at the work you do and have many, many happy clients from the last few years (or decades!) of doing the work that lights you up. But when it comes to creating content to promote your work through your website, social media or marketing materials you just don’t get that same level of joy, satisfaction or fun!
Perhaps you feel stuck when it comes to writing or simply don’t have time to create the amount of content you dream of putting into the world. You might be brilliant on live video or have an intimate relationship with Instagram, but when it comes to writing copy you feel stuck and always seem to procrastinate about getting it done.
Maybe you don’t see yourself as a wordy or creative person, or you’re just utterly burnt out, overwhelmed or fed up with the online space!
Or, you’re ready to scale your business, build a team and outsource these jobs to a professional copywriter who ‘gets’ you and your unique gifts and energy.
Whatever led you here, I know that you’re fed up with playing small and are ready to take the next big step so that you finally create the sustainable, joy-filled life and business you desire.
Intuitive Copywriting + Content Creation
Where you’re at right now:
You’re driven to make a difference, create an impact and you have many years (or lifetimes!) of wisdom, experience and knowledge to share.
You’re in the process of upgrading or creating a new 1-1 service, group course, membership, website or transformative programme and are ready to start talking about your heart-centred offerings in the online space to build interest, attract dream clients and start making sales.
You know in your heart that what you’ve created is potent, transformative and deeply needed right now.
You also know that burning yourself out trying to do everything on your own isn’t an option! You’ve been there before and it wasn’t pretty…
This time around, you’re ready, willing and able to outsource copywriting and content creation elements of your work to an expert so that you can focus on the elements of your business that you love most.
When we work together:
Once we’ve made an initial connection and are excited about the prospect of co-creating magic together, we’ll set up a Zoom call to discuss your bespoke project. (approx 60-90 minutes)
Together, we’ll explore your unique gifts and expertise, your brand, your story and your business goals before diving deep into the specifics of your copywriting and content creation requirements.
After our Zoom call, I’ll spend the next few days magically weaving your energy and magic into sparkly new irresistible words that help you achieve your goals.
Included in all projects:
- 1-1 Zoom call(s) to discuss the details and goals of your bespoke project
- Ready-to-use intuitive copywriting, plus design notes where applicable (e.g. website page)
- 2 rounds of editing (if required) for all large evergreen projects, 1 round of editing for small pieces of writing (e.g. social media posts, blogs)
- Support with creative strategy, communication and marketing
Your projects are as unique and beautiful as you and will be quoted on a bespoke basis. Below are some examples:
- Copywriting for a full (new) website – projects from £2900
- Website page makeovers from £750 (for one page; multiple pages quoted on a bespoke basis)
- Articles and blogs from £320 (special rates for multiple blogs paid in full or monthly content on a retainer)
- Business articles from £470 (White papers quoted on a bespoke basis)
- Monthly retainers available on request
My passion is storytelling, language and communication; creating impactful content that brings businesses, brands and visions to life AND inspires others to come along for the ride!
Hi, I’m Lorraine and I’ve been playing with words since I was about 2!
I’ve written articles for magazines, created a ton of website copy and social media posts, plus brochures, online courses, eBooks and hundreds and hundreds of recipes! Wayyyyy back before I set up my copywriting business, people were always asking me to proofread their work, give my opinion on their writing or ask for guidance on their business plan or CV because they knew that written text was my area of expertise along with finding creative solutions to their problems.
And so, creating The Soulful Word in 2017 was a simple extension of my previous two-decades’ work as a food coach, plant-based cooking teacher, personal trainer and writer.
If you’ve read this far, you’ll know by now that we’re on the same beautiful wavelength. (Hey, we may even be soul sisters from Lemuria or fellow Starseeds from a distant galaxy!)
One of my intuitive gifts is seeing and feeling your energy and transmuting that into words that magnetise and inspire. Working with me is about so much more copywriting. Throughout our journey together my aim is that you feel seen, heard, understood and excited about the infinite possibilities ahead.
YOU, your mission, your energy and your brand are all really important to me. After all, as a personal brand, YOU are your niche!
It’s not just about writing your blogs or creating website copy for you, it’s about truly understanding why you’re so passionate about your cause or service and how I can play a small role in supporting you on your wild adventure on planet Earth. The desires, dreams and visions that women like you have simply astound me. You’re amazing, and I feel privileged to walk a little of the way with you.
So before we get started, I’d love to ask you this: What truly lights you up?
Pop all your fears and worries to one side and focus on the dreams and passions that make you feel alive and bring butterflies to your tummy when you start to talk about them.
And then, ask yourself:
- What point are you at right now? What’s working well? What goals do you have for this year, or the next 3 years?
- Where do you feel you need support? What’s challenging or draining you?
- Are you ready to invest in the support you need in order to move forward and achieve your goals?
- Do you actually want to receive help and support?
Now, I can’t do all the work for you. You have to already have some clarity around your ideal client, your audience and your mission. You need to be clear on exactly what you want to achieve. Your goal should be very real in your mind and you’ll probably have a vision board that you’ll be excited to share with me. (If not, we can create one together for the project – I love vision boards and Pinterest-ing on the sofa with a sleeping cat!)
If you can feel in your body that working with me is a resounding ‘hell yes!’, then read on for current offers and packages.
These are updated every few months as I evolve; nurturing and expanding my skills and following my heart, soul and inner truth onto new and exciting paths.
If anything isn’t listed that you’d love to work on with me, please drop me an email lorraine@thesoulfulword.com and if it’s a project that excites me and feels like a great fit I will be happy to create a bespoke quote for you.
Are you ready to create some magic together?
Then let’s do this!
With love, Lorraine xx
Other Ways to Work With Me
- Storytelling for Social Media (1-1 x 90 min session)
- Create and launch your ebook in a week
- Creative Strategy sessions
- Professional presentations for health & wellness professionals to deliver to corporate organisations
- Buy my ebooks and guides
Words of Kindness about my Intuitive Copywriting, content creation, blogs and eBooks:
“I absolutely LOVED working with Lorraine and could not recommend her more highly. Her clear understanding of each brief felt so supportive. She was excited about each project which inspired me too. Her intuition made her copywriting very unique and special. At times I was unclear on exactly what I wanted and Lorraine was patient and helped me to define my requirements.
The end result was beautifully written copy that felt authentic to me, my brand and my offering. I desired authentic, heartfelt copy that would inspire and motivate my audience and Lorraine’s work did just that.
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“Absolutely beautiful Lorraine. You’re always so honest and share your experience in a way that genuinely gives deep insight into your struggles in a really open and vulnerable way while honouring your sacred privacy.” – Anna
“So beautiful Lorraine Pannetier, your story and your writing ; it moved me to tears.” – Patsy
“Thank you so much Lorraine for your beautiful guidance! … It seriously just felt like your post and your book was “sent to me”.” – Hanna
“Wow, you wrote this so beautifully and I felt the emotions.” – Andrea
“Thanks Lorraine!! I like the cosmic covers… Your ebooks are always super handy and a joy to read appreciate you xx” – Emma
“Looks fabulous, gorgeous cosmic vibe and delicious font. l look forward to reading, thank you beautiful.” – Colette
“What a beautiful, soulful, heart touching story.” – Cristina
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“Lorraine has a unique talent, to understand what you want to say – even if you are not 100% sure what you want to say. She has oodles of experience under her belt in writing, which probably helps very much, too. But the way she extracts the message from all that you are saying and brings it to a point is fantastic. Even with unfamiliar content or subject, like mine – systems and automation – she knows how to make the copy warm and inviting PLUS exciting. What can you want more?
I have more for you: She is fun and easy to work with. Having those calls with her to set the strategy and content goal etc. was fantastic. I will definitely be coming back to her.”
Anuschka Ollnow – Business Efficiency Architect, Contoured Consulting & The High Efficiency Business Mastermind
“Honestly Lorraine, I’m speechless and crying again! … This is what I’ve needed and been yearning for but just missing! There’s not a single word that grates. I actually want to hire myself! … Thank you. You are exactly who I needed.”
Kerry Davey – Transformational & Intuitive Life Coach, kerrydavey.com
“First, I am over the moon delighted with what you’ve created for my sales page. I totally want to buy it!!! LOL!
I have been feeling a little stagnant this week and second-guessing the value of what I created, but seeing your words has completely re-energized me and I am so, so grateful.”
Leah Cherry Kent – Intuitive Coach, Tarot reader, Healer, and keeper of sacred space
“I just wanted to say a massive thank you to Lorraine Pannetier. I reached out to Lorraine recently and asked her to weave some Lorraine magic through the copy on my website.
The result is fantastic and I’ve already had people asking to book in with me and commenting on how much the website resonates with them.
If I’m honest, I was never keen on booking a copywriter before because I was worried it wouldn’t feel like my own work or capture my personality. How wrong could I be!
Lorraine went the extra mile to capture my voice and personal style and to fully understand what I do and why. Not only did she interview me she also watched my live videos and took the very best of my posts and comments and weaved them into something that I’m really proud of. Her writing style is so intuitive, she really listens and translates your passion perfectly.
I’m now in the process of updating my social media profiles and adding in my sales page. Whoop, whoop!
If you are struggling to pull your thoughts and wonderful ideas together then don’t even hesitate to book in with Lorraine! ❤️”
Josie Louise Brocksom – Solution-focused hypnotherapist and coach