How to write creative copy that attracts and inspires

If you have a passion to inspire others, create personal transformation or raise the vibration of the planet, then at some point you’ll need to learn how to write creative copy that attracts your ideal clients, builds an engaged audience and inspires people to take action.

While you may wish to outsource some elements of your business to a professional copywriter (e.g. for website copy, building a sales page or editing a book), you’ll still have to write thousands of words of your own (across social media or via email) as you build relationships, share thoughts and build interest in your products or services.

If you’re driven to make a difference but aren’t seeing results then it’s time to take a step back, look within and see how much of what you’re doing in your business on a daily basis is truly aligned to your deep core values.

Ready to jump straight in and start writing better copy? Download my How To Effortlessly Write Heart-centred Copy Workbook here

As a small business owner, creative or entrepreneur, it’s easy to get caught up in the struggle of everyday life.

Perhaps you are so fully booked with 1-1 clients (which often happens with therapists and coaches) that you never feel you have enough time to devote to creating or developing your own business content. Or perhaps you have too much time on your hands and not enough clients and you’re simply flitting from one social media platform to another without a plan and still never achieving anything even though you seem to spend all day every day attached to your laptop!

Whatever your current situation, the most important thing is that you’re ready to commit time, energy and effort to your business in order to achieve your goals.

Here are three things that I’ve found to be most helpful over 20+ years of running my own businesses:

  1. Batch create content. Stop jumping from one thing to another and simply schedule time to get ONE thing done. In a world that covets multi-tasking as an aspirational lifestyle, it’s like taking a breath of fresh air when you finally slow down and simply enjoy creating one thing at a time. (Do you need a content strategy?)
  2. Make a (small) plan the night before. Sometimes we can wake up with the best intentions and then be thrown off course by one small thing – an emotional phone call, reading/hearing something sad on the news, being distracted by clutter around the house or simply the normal ups and downs of being a parent to young children. Making a small plan the night before helps to refocus after those morning distractions. For me, the days I’m most productive is when I have just 1-3 things on my to-do list – it’s less overwhelming and easier to get started.
  3. Start your day with activities that help you to feel centred, calm and focused. Whether that’s a walk, a meditation audio, a yoga session, breakfast in the sunshine in the garden or pulling an oracle card and doing some journalling, taking the time for YOU to step into the present moment and focus on raising your own energy levels is the most important. (How can I be the best version of myself?)

The reason I’ve shared this first is because too many online business owners are stuck in a rut and need a gentle nudge in the right direction first before they can truly write the magnetic copy that will attract their ideal clients and help them to build an audience of raving fans.

… now onto copywriting! 

core values

As I share in my How to Effortlessly Write Heart-centred Copy Workbook, the first step is to realise that as a solo business owner, creative or entrepreneur, you are your brand!

Everything you do, say or write must be aligned to your deep core values.

If the life you’re living doesn’t really match your beliefs and values, then you’ll feel constantly in a place of struggle, as if nothing you ever do really hits the spot.

Bringing Joy

One of the first questions I ask any of my clients (and other people I meet at networking events or dinner parties!) is ‘What truly lights you up?’ What are the things that bring you joy and make you feel alive and vibrant?

If we make a commitment to bringing more of that joy into our businesses first then writing copy simply becomes an extension of sharing that effervescent energy. It’s much easier to write about something you love than something you feel you ‘should’ write about.

This is when copywriting begins to feel effortless and the words seemingly appear to be channelled rather than coming from conscious thought.

Connection

When creating engaging, magnetic copy, the key is to build a connection with your reader.

You reader wants to know that you understand their problems, empathise with their situation or can support them through the transformation they desire.

However, I meet far too many incredible business owners, creatives and entrepreneurs who have lost sight of their brilliance and therefore aren’t sharing the right kind of energy that attracts their dream clients or helps them to build a more engaged audience.

This is why I created the How To Effortlessly Write Heart-centred Copy Workbook because I wanted to help people just like you to remember who they truly are and to reconnect to their unique gifts, skills and talents.

It’s the first step to take before you start creating new content; to tune back in to your own connection to your inner voice and to feel focused, grounded and excited to share this with others.

Once you begin to write from this space, everything will fall into place.

a few words about Writing style

Many people struggle with writing copy because they’re stuck in an old-fashioned style of corporate report or university essay writing. Writing in the online space hinges on personal connection and creating a style that your reader resonates with.

It’s fine to use colloquial terms, abbreviations and ‘chatty’ language because it feels more personal; as if the two of you are sat together in a cosy coffee shop with warm mugs of your favourite drink! (Cake optional)

Shorter sentence length and lots of line breaks are great in the online space because so many people are scan reading, scrolling through their phones and multi-tasking. You want to make the most important words stand out.

and a little note about grammar and spelling

If you struggle with dyslexia, are trying to write in a language that isn’t your native tongue or know that you’re bad at spelling, punctuation and grammar, please know that you’re not alone!

Too many people self-sabotage their business-building efforts because they’re too afraid to show up for fear of being criticised. Honestly, if someone has nothing better to do than point out your wordy errors then they really need to get a life! Belittling others only serves to highlight their own need to be right.

There are many tools available (like spellcheck, thesaurus.com and Grammarly) that can help you to proofread and edit your own pieces of writing before you put them in the online space. For important items such as web copy, course materials and eBooks, I’d definitely suggest asking word-savvy friends to take a look or invest in a copywriter or copy editor to ensure you have a polished finished result.

Download your copy of the How To Effortlessly Write Heart-centred Copy Workbook (for Creative Entrepreneurs) today and bring new joy into your writing.

No more overwhelm staring at a blank screen, no more ‘shoulding’ yourself into creating more and more bland copy just to adhere to a specific marketing technique and no more going off in ten different directions and confusing your reader!

Buy your workbook and start creating the copy that truly illuminates your brilliance.