How to write creative copy that attracts and inspires

If you have a passion to inspire others, create personal transformation or raise the vibration of the planet, then at some point you’ll need to learn how to write creative copy that attracts your ideal clients, builds an engaged audience and inspires people to take action.

While you may wish to outsource some elements of your business to a professional copywriter (e.g. for website copy, building a sales page or editing a book), you’ll still have to write thousands of words of your own (across social media or via email) as you build relationships, share thoughts and build interest in your products or services.

If you’re driven to make a difference but aren’t seeing results then it’s time to take a step back, look within and see how much of what you’re doing in your business on a daily basis is truly aligned to your deep core values.

Ready to jump straight in and start writing better copy? Download my How To Effortlessly Write Heart-centred Copy Workbook here

As a small business owner, creative or entrepreneur, it’s easy to get caught up in the struggle of everyday life.

Perhaps you are so fully booked with 1-1 clients (which often happens with therapists and coaches) that you never feel you have enough time to devote to creating or developing your own business content. Or perhaps you have too much time on your hands and not enough clients and you’re simply flitting from one social media platform to another without a plan and still never achieving anything even though you seem to spend all day every day attached to your laptop!

Whatever your current situation, the most important thing is that you’re ready to commit time, energy and effort to your business in order to achieve your goals.

Here are three things that I’ve found to be most helpful over 20+ years of running my own businesses:

  1. Batch create content. Stop jumping from one thing to another and simply schedule time to get ONE thing done. In a world that covets multi-tasking as an aspirational lifestyle, it’s like taking a breath of fresh air when you finally slow down and simply enjoy creating one thing at a time. (Do you need a content strategy?)
  2. Make a (small) plan the night before. Sometimes we can wake up with the best intentions and then be thrown off course by one small thing – an emotional phone call, reading/hearing something sad on the news, being distracted by clutter around the house or simply the normal ups and downs of being a parent to young children. Making a small plan the night before helps to refocus after those morning distractions. For me, the days I’m most productive is when I have just 1-3 things on my to-do list – it’s less overwhelming and easier to get started.
  3. Start your day with activities that help you to feel centred, calm and focused. Whether that’s a walk, a meditation audio, a yoga session, breakfast in the sunshine in the garden or pulling an oracle card and doing some journalling, taking the time for YOU to step into the present moment and focus on raising your own energy levels is the most important. (How can I be the best version of myself?)

The reason I’ve shared this first is because too many online business owners are stuck in a rut and need a gentle nudge in the right direction first before they can truly write the magnetic copy that will attract their ideal clients and help them to build an audience of raving fans.

… now onto copywriting! 

core values

As I share in my How to Effortlessly Write Heart-centred Copy Workbook, the first step is to realise that as a solo business owner, creative or entrepreneur, you are your brand!

Everything you do, say or write must be aligned to your deep core values.

If the life you’re living doesn’t really match your beliefs and values, then you’ll feel constantly in a place of struggle, as if nothing you ever do really hits the spot.

Bringing Joy

One of the first questions I ask any of my clients (and other people I meet at networking events or dinner parties!) is ‘What truly lights you up?’ What are the things that bring you joy and make you feel alive and vibrant?

If we make a commitment to bringing more of that joy into our businesses first then writing copy simply becomes an extension of sharing that effervescent energy. It’s much easier to write about something you love than something you feel you ‘should’ write about.

This is when copywriting begins to feel effortless and the words seemingly appear to be channelled rather than coming from conscious thought.

Connection

When creating engaging, magnetic copy, the key is to build a connection with your reader.

You reader wants to know that you understand their problems, empathise with their situation or can support them through the transformation they desire.

However, I meet far too many incredible business owners, creatives and entrepreneurs who have lost sight of their brilliance and therefore aren’t sharing the right kind of energy that attracts their dream clients or helps them to build a more engaged audience.

This is why I created the How To Effortlessly Write Heart-centred Copy Workbook because I wanted to help people just like you to remember who they truly are and to reconnect to their unique gifts, skills and talents.

It’s the first step to take before you start creating new content; to tune back in to your own connection to your inner voice and to feel focused, grounded and excited to share this with others.

Once you begin to write from this space, everything will fall into place.

a few words about Writing style

Many people struggle with writing copy because they’re stuck in an old-fashioned style of corporate report or university essay writing. Writing in the online space hinges on personal connection and creating a style that your reader resonates with.

It’s fine to use colloquial terms, abbreviations and ‘chatty’ language because it feels more personal; as if the two of you are sat together in a cosy coffee shop with warm mugs of your favourite drink! (Cake optional)

Shorter sentence length and lots of line breaks are great in the online space because so many people are scan reading, scrolling through their phones and multi-tasking. You want to make the most important words stand out.

and a little note about grammar and spelling

If you struggle with dyslexia, are trying to write in a language that isn’t your native tongue or know that you’re bad at spelling, punctuation and grammar, please know that you’re not alone!

Too many people self-sabotage their business-building efforts because they’re too afraid to show up for fear of being criticised. Honestly, if someone has nothing better to do than point out your wordy errors then they really need to get a life! Belittling others only serves to highlight their own need to be right.

There are many tools available (like spellcheck, thesaurus.com and Grammarly) that can help you to proofread and edit your own pieces of writing before you put them in the online space. For important items such as web copy, course materials and eBooks, I’d definitely suggest asking word-savvy friends to take a look or invest in a copywriter or copy editor to ensure you have a polished finished result.

Download your copy of the How To Effortlessly Write Heart-centred Copy Workbook (for Creative Entrepreneurs) today and bring new joy into your writing.

No more overwhelm staring at a blank screen, no more ‘shoulding’ yourself into creating more and more bland copy just to adhere to a specific marketing technique and no more going off in ten different directions and confusing your reader!

Buy your workbook and start creating the copy that truly illuminates your brilliance.

Help for freelancers during Coronavirus

Are you a freelancer or small business owner who is looking for ways to strengthen your business behind the scenes, while your resources (time, energy and money) are being temporarily diverted into other areas during Coronavirus?

Fact: Your audience are sat at home right now looking at their phones! Not only are they spending more time online, but they’re also connecting more with other people via video call and messenger and local communities are joining together.

Which means that people are potentially talking about you and your business services (or products). 

And we all know the power of word of mouth recommendations! 

  • 90% of people trust suggestions from family and friends.
  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.
  • 91% of B2B buyers are influenced by word-of-mouth when making their buying decision. 

But given the current Coronavirus pandemic and lockdown situation, you may well be feeling scared, anxious and stressed about life, business, money and health.

  • There are bills to pay and mouths to feed, and your savings won’t last for long.
  • Juggling homeschooling, childcare, cooking, cleaning and working from home is overwhelming. 
  • Your emotional well-being is being pushed to the limit as you and your family are confined to your home almost 24/7.

However, if you’re anything like me, you may have already started seeing some positives to this enforced ‘stay-at-home’ period.

  • More time with your children. Sure, they drive you crazy at times. And yes, they eat snacks every 45 minutes. But despite all the financial worries bubbling beneath the surface, your kids will look back and remember the board games and the picnics in the lounge; the summer mummy was home every day to play with them and help them with school projects and art work. 
  • More leisure time. That’s more time to read, learn a new skill, join an online community, finish that course you started, get outside for daily walks… 
  • Less time stuck in traffic or commuting (and less money spent on petrol and train/bus/taxi fares).
  • Less money spent on ‘habit buys’ – like coffee on the way to work, sweet treats after school, that pretty dress you couldn’t resist….
  • Plus, no alarm clock needed, no ironing school or work clothes and no forgotten PE kits!

As business owners, creatives, entrepreneurs and freelancers, we understand the importance of staying mentally and physically healthy.

We know that when we feel our best, we bring more energy and vitality to our business. (And how that magnetism and energy attracts the right clients – our dream clients!)

Right now, the best three things we can do for ourselves and our businesses are:

  1. Look after your body, mind and soul. Get fresh air, exercise and eat well. Meditate, read and learn new skills. 
  2. Support your online and local community by investing in other small businesses. Even if you can’t afford to pay anyone right now, share their social media posts, add uplifting comments or send a personal message telling someone how their words brightened or inspired your day.
  3. Build connections by taking conversations to the next level; meeting for Zoom coffee dates and group ‘business parties’. 

How can I help you?

Throughout April (and probably for May too!), I’m switching my services away from large projects and offering smaller, low cost pieces of copywriting and editing, so that I can help more people to stay in business and come out the other side of Coronavirus relatively unscathed. 

My services will enable you to:

  • Strengthen the back end of your business – ensuring the emails, paperwork, funnels and freebies you send to your clients are typo-free, engaging and achieve the desired result.
  • Create a reservoir of new content to build an engaged audience over the coming months.
  • Spend your limited ‘work’ time with your 1-1 clients and be free to enjoy quality time with your children, partner or online friends. 

Just some of the ways I can create engaging new content for you without you having to do anything…

  • Take your old blogs and refresh them into new ones.
  • Take your old blogs and repurpose them into social media posts, PDF cheat sheets or email/newsletter content.
  • Take a short (under 10 minute) video from your website/YouTube/Facebook and repurpose into a blog, social media post, PDF cheat sheet or email/newsletter content.

Plus…

I will proof read new web copy, email funnels, freebies, launch posts or other content and make minor edits to ensure it’s free from typos and can be read easily online and appeals to your audience. 

Prices: 

£60 for small pieces of work (up to an hour).

£100 for pieces of work up to 2 hours.

If you’d like some behind-the-scenes help to ensure your business rides the Coronavirus wave and that nobody gets lost at sea when things become choppy, then get in touch today via Facebook or Instagram DM or email: thesoulfulword@gmail.com

Lorraine xx

(Statistics from: https://www.getambassador.com/blog/word-of-mouth-marketing-statistics)

What does a ghost-blogger do? (And how to hire one)

Feeling stuck in your business and Need to create more content than you have the time, patience or creativity for?

Then read on to find out how a ghost blogger (or ghost writer) can help you take your business to the next level…

You will no doubt be familiar with a well known type of ghostwriting – the wordy talent behind many a famous celebrity’s autobiography.

But you may not realise that many business owners and brands outsource their blog creation to talented copywriters, or ‘ghost-bloggers’ in order to be consistent and visible in the online space.

Of course, it’s easy to think that this is cheating; that the company you love to follow is in some way being inauthentic by not physically writing the words you enjoy reading.

In fact, nothing could be further from the truth.

Experienced copywriters, ghostwriters and ghost-bloggers work closely with businesses, brands or individuals in order to help them achieve their goals. They get inside the mind and heart of the business owner and their audience so that every word (or blank space) is there for a reason.

The ghostwriter has no agenda of his own; he simply uses his intuitive and learned skills to create content that attracts ideal clients, nurtures relationships, drives sales and helps to boost a company’s bottom line.

If you’re a small business owner, emerging brand or charity project founder, there’s a high chance that you’ve spent a long time doing everything yourself – from website set up to social media promotion to meeting with clients, plus all the behind the scenes work involved in admin, accounts, PR and business strategy.

And that can get exhausting!

(Especially if you’re running a home, looking after kids and working a paid job at the same time.)

At some point you’ve probably considered outsourcing one aspect of your business to a third party – or at least looked into hiring a cleaner, child care or meal delivery – so that you have more free time to dedicate to the parts of your business that light you up most.

So, what’s the difference between paying a professional to create your website, design a logo, run your accounts or set up complicated tech stuff and paying a ghostwriter to create your blogs?

Answer: No difference at all!

It all comes down to your personal areas of expertise, your business strategy, the time you have available and the money you’re willing to invest.

If hiring a copywriter or ghost-blogger sounds like an appealing prospect right now then ask around for recommendations and don’t be afraid to ask to see examples of their work or written testimonials. Remember, of course, that many people who hire a ghostwriter may not be willing to admit to it, which means the writer won’t be able to share examples created for those clients who prefer to remain anonymous.

Try to schedule in an informal chat with the potential ghostwriter/copywriter of your choice so that you (and they) can instantly get a feel for whether the relationship feels uplifting, positive and filled with magical potential.

To help you get inside the mind of a copywriter and ghost-blogger (aka me!), I’ve created a short behind the scenes sneak peek into my life. I hope you enjoy reading and if you have any questions, please do pop me an email.

Lorraine xx

A behind the scenes sneak peek into the life of a copywriter and ghost-blogger…

Jane* and I finally meet on a video call after many months of building a relationship across social media (we originally met in a private Facebook group run by a spiritual coach we both admire and respect). On the call, it feels as if we’ve known each other for ever; we chat like old friends and realise there are so many similarities in our core values (such as integrity, honesty and compassion) and in our desire to create a bigger impact in the world. We’ve shared many of the same life and business struggles and know that this is our time to shine even brighter than before; to be light workers and advocates of change.

It’s during conversations like this that we both know we’ve found ‘the one’; the person that enables us to co-create magic.

After all, a writer needs a subject with a story just as the client needs help to get their message into the world.

It’s a beautiful union of talent, passion and a deep desire to make a difference.

After an initial get-to-know-each-other chat, I ask Jane my favourite question…

‘What lights you up?’

As she shares her dreams, I do more than simply watch and listen. I begin to feel things. I intuitively sense which parts of her story and which words she uses are the ones that are the most important to her and her audience. I get butterflies in my tummy – a sign that I know we’re on the cusp of co-creating something unique, beautiful and special.

Using this incredible energy, we go on to discuss her business goals, her aims for this project, her ideal clients and all the specific details that help me build a bigger picture of Brand Jane and her audience.

Rather than being a typical ‘sales call’, Jane already knows in her heart that she wants to work together and collaborate on her juicy new project. There is no awkward ‘well it’ll cost this much’ and ‘I can’t afford that right now’; instead we both instinctively know that by harnessing our combined energy we end up with something far greater than 1+1=2.

The call is followed up with a confirmation email and a ‘contract’ that clearly explains my services, boundaries and pricing as well as the information Jane needs to provide before I can begin writing.

The writing and editing process itself is a magical journey that I’ll save for another blog. But for now, I hope that this little insight into ghost-blogging and copywriting has triggered a little thought process in your mind…

*Name changed to protect the innocent!

Lorraine Pannetier Intuitive Copywriter

Lorraine Pannetier is an Intuitive Copywriter, Content Creator and Ghost-Blogger based on the sunny island of Jersey – a tiny piece of paradise surrounded by sandy beaches, rocky coastline, palm trees and castles.

Lorraine uses her intuitive gifts and word-whispering talents to help soul-led small businesses, heart-centred entrepreneurs, project leaders and individuals to project their passion into the world and achieve the impact they desire.

Details of all writing services can be found at thesoulfulword.com/work-with-me

 

A Love Letter to my Dream Client

A love letter to my dream client (read on, it might be you!)…

Hey beautiful, I have to take a moment to tell you how much I admire you.

I love your passion for your work, your heart-centred approach and the way you do everything with complete integrity and grace.

I love your curiosity and dedication to learning and personal growth. Watching you step out of your comfort zone to follow your soul’s desire is one of life’s most beautiful things. It’s up there with mountain peaks at sunrise, rosy-cheeked babies dressed in fleece bodysuits and ducklings in a line trying to keep up with mum.

It gives me goosebumps when I hear you tell your story; the journey of highs and lows, spiritual awakening and massive transformation that has brought you to where you are today.

It’s an honour and a privilege to be able to listen to you and watch you grow, but being able to play a small part in your life is truly amazing.

I believe in you and all your unique gifts and talents you have to offer. You’re such an inspiration to so many people and I’m blown away by the work you’ve already achieved and the incredible words of praise and transformation your clients write about you.

I’m so excited to get started on writing your website copy, e-book and social media and look forward to watching you shine even more brilliantly.

With love + light (and a lot of green tea)

Lorraine xx

to my dream client

Photo credit: Caju Gomes @ Unsplash

Want to find out more about working with me? Click here for all the info!

Your About Page and Love at First Sight

Are you ready for your readers to start crushing on you? ❤︎

You know that feeling when you click on an About Page and instantly you’re drawn in.

You’re excited, enthusiastic, inspired, motivated and feel like this person could be your new BFF, mentor or a super-cool collaborator. The design, the photos, the colours, the words and, most importantly, how the website makes you FEEL.

You lovingly begin to stalk this person across social media, liking their posts, signing up to their email list, joining their group and maybe even reaching out with a personal message.

Just like with love at first sight, you knew within a few seconds of connecting that you needed the energy of this person in your life; that they made you feel like a better version of yourself.

weaving a beautiful about page

What if your About Page made others feel this way?

What if there was a way to tell your story in an innovative way that beautifully weaved your talents, services, personality, core values and unique brand essence with your reader’s world?

Well there is!

It’s time to stop playing safe. Time to let go of stiff, boring, ‘professional’ copy and industry jargon.

It’s time for you to take this love affair beyond first base. Time to strip off, reveal your truest self and create a deep relationship that shines, sparkles and changes you both. Forever. 

If you and your reader were a couple, you’d be the ones lighting up the room as soon as you walked in.

Let me write your About Page to speak to your audience in a way that’s more relevant, engaging and helps you to create the impact you desire.

Includes:

  • 60 minute Zoom call to to learn more about your business, ideal client, goals for the year ahead, your personality and unique essence that makes you, you.
  • Copywriting for your About Page + two rounds of editing.
  • Suggestions for layout, design and images to enhance the storytelling power of the copy.

If you’re ready to rock your online business, create genuine relationships and build a new love affair with your audience, then now is the time to give the most important, and magical, part of your website a well-deserved makeover.

About Page Makeover £500 – Book your session now!

I can’t wait to help you shine brilliantly!

Lorraine xx

Read more about me and why my clients love my writing here.

Is website shame holding you back?

As the end of another year approaches, you’re filled with ideas for an online course, a new group programme, an e-book or some other collection of your inspired energy, talents and experience.

You spend hours doodling, writing, drawing, thinking, planning.

In your heart, you know it’s exactly what people will love. Exactly what your kind of people will love.

But then your head jumps into the conversation uninvited:

But what about your website, that thing you keep trying to ignore?

Do you really want to send people there?

They’ll never work with you if they read your website first!

I used to be like that. I heard those words in my mind. I let them shout louder and louder.

I’ve lost count of the number of notebooks I’ve filled with genius plans and programmes. My hard drive filled with files of half-finished plans, projections and designs.

All that potential energy sitting stagnant. Sad. Waiting to be brought to life like an animated movie.

The only reason many of these ideas never came to fruition wasn’t because they weren’t good enough or right for my audience, but I was just too afraid to send people to my website.

It wasn’t always that way of course. When I first had it designed and set up by a professional, I loved it! I sent everyone there all the time and my stats were pretty good. Some blogs had thousands of views.

But like all of us (and especially those of us in the whole-hearted, feminine energy, entrepreneurial online space), I evolved.

I outgrew my website. And the anxiety, shame and fear crept in.

Making small changes, little tweaks or adding new style blogs just wasn’t enough. It was only sticking the proverbial plaster over the leaking pipe.

It was time for a new home.

An online space that held my dreams and made them sparkle.

From the minute I set foot inside that new space, everything changed.

It’s easy to look back and say, ‘I should have done it sooner’, but, you know, life isn’t really linear. There is a right moment for everything and it doesn’t necessarily sit neatly into a schedule or calendar.

We all need the time, space and energy to grow and evolve. To learn, to experiment, to succeed, to fail, to have fun and to be inspired.

What was right for you once may not be right for you now.

Let your old website go (with love and light) and set up a new home that embraces every part of your unique essence, your gifts, your passion, your love and your energy.

When you share that with the world you’ll attract your tribe effortlessly. Every new person you connect to will light you up in ways you’d never dreamed possible.

My passion is human connection. My art is weaving word whispering magic into your website.

If you’re a heart-centred entrepreneur, earth angel, spiritual goddess or woman on a divine feminine mission, I can help you to bring more of your unique essence into your copy so you shine brilliantly, attract the kind of people you adore spending time with and create the impact and legacy you desire.

Website copywriting and content creation packages available now from £1500.

Send me an email beetrootbrownie@gmail.com to schedule a virtual chat (coffee and chocolate optional!)

Lorraine xx

You’ve got this fire burning in your belly

You’ve got this fire BURNING in your belly …

🔥  a desire to make a difference

🔥  a message that needs to be heard

🔥  a truth that must be told

But, the reality is, as much as you LOVE what you do, you spend a lot of the time overwhelmed by all the ‘stuff’ you feel you need to do on social media to promote your business, build an engaged tribe and be seen as the expert in your field.

What if …

… there was someone on hand who completely understood your business, supported your mission, could talk your language AND thought you were completely AWESOME? (because you are!)

And imagine…

… if that same person was your content creation angel 👼; someone who would consistently create engaging, innovative and interesting blogs and articles for your business every month so you could sit back and do the REAL, deep, core work you do with your clients?

🔥🔥🔥 How much brighter, stronger and hotter would your fire burn in 6 months time if you had a bigger audience, an engaged tribe of people who ❤️ ❤️ ❤️ your energy, pay 💰💰💰 for your products or services and 😃😃😃 tell everyone how happy they are?

If you have a passionate, clear message, an existing biz and a soul-driven purpose but are lacking time, energy or skills to create consistent, high quality content, then working with me could take you to the next level – a place where you feel abundant, relaxed and filled with vitality and enthusiasm to continue to rise.

Click here for package prices for blogs, articles and website copy.

Ready to crackle and sparkle? Let’s chat!

Lorraine xx