What does a ghost-blogger do? And why might I need to hire one?

You will no doubt be familiar with a well known type of ghostwriting – the wordy talent behind many a famous celebrity’s autobiography.

But you may not realise that many business owners and brands outsource their blog creation to talented copywriters, or ‘ghost-bloggers’ in order to be consistent and visible in the online space.

Of course, it’s easy to think that this is cheating; that the company you love to follow is in some way being inauthentic by not physically writing the words you enjoy reading.

In fact, nothing could be further from the truth.

Experienced copywriters, ghostwriters and ghost-bloggers work closely with businesses, brands or individuals in order to help them achieve their goals. They get inside the mind and heart of the business owner and their audience so that every word (or blank space) is there for a reason.

The ghostwriter has no agenda of his own; he simply uses his intuitive and learned skills to create content that attracts ideal clients, nurtures relationships, drives sales and helps to boost a company’s bottom line.

If you’re a small business owner, emerging brand or charity project founder, there’s a high chance that you’ve spent a long time doing everything yourself – from website set up to social media promotion to meeting with clients, plus all the behind the scenes work involved in admin, accounts, PR and business strategy.

And that can get exhausting!

(Especially if you’re running a home, looking after kids and working a paid job at the same time.)

At some point you’ve probably considered outsourcing one aspect of your business to a third party – or at least looked into hiring a cleaner, child care or meal delivery – so that you have more free time to dedicate to the parts of your business that light you up most.

So, what’s the difference between paying a professional to create your website, design a logo, run your accounts or set up complicated tech stuff and paying a ghostwriter to create your blogs?

Answer: No difference at all!

It all comes down to your personal areas of expertise, your business strategy, the time you have available and the money you’re willing to invest.

If hiring a copywriter or ghost-blogger sounds like an appealing prospect right now then ask around for recommendations and don’t be afraid to ask to see examples of their work or written testimonials. Remember, of course, that many people who hire a ghostwriter may not be willing to admit to it, which means the writer won’t be able to share examples created for those clients who prefer to remain anonymous.

Try to schedule in an informal chat with the potential ghostwriter/copywriter of your choice so that you (and they) can instantly get a feel for whether the relationship feels uplifting, positive and filled with magical potential.

To help you get inside the mind of a copywriter and ghost-blogger (aka me!), I’ve created a short behind the scenes sneak peek into my life. I hope you enjoy reading and if you have any questions, please do get in touch.

Lorraine xx

A behind the scenes sneak peek into the life of a copywriter and ghost-blogger…

Jane* and I finally meet on a video call after many months of building a relationship across social media (we originally met in a private Facebook group run by a spiritual coach we both admire and respect). On the call, it feels as if we’ve known each other for ever; we chat like old friends and realise there are so many similarities in our core values (such as integrity, honesty and compassion) and in our desire to create a bigger impact in the world. We’ve shared many of the same life and business struggles and know that this is our time to shine even brighter than before; to be light workers and advocates of change.

It’s during conversations like this that we both know we’ve found ‘the one’; the person that enables us to co-create magic.

After all, a writer needs a subject with a story just as the client needs help to get their message into the world.

It’s a beautiful union of talent, passion and a deep desire to make a difference.

After an initial get-to-know-each-other chat, I ask Jane my favourite question…

‘What lights you up?’

As she shares her dreams, I do more than simply watch and listen. I begin to feel things. I intuitively sense which parts of her story and which words she uses are the ones that are the most important to her and her audience. I get butterflies in my tummy – a sign that I know we’re on the cusp of co-creating something unique, beautiful and special.

Using this incredible energy, we go on to discuss her business goals, her aims for this project, her ideal clients and all the specific details that help me build a bigger picture of Brand Jane and her audience.

Rather than being a typical ‘sales call’, Jane already knows in her heart that she wants to work together and collaborate on her juicy new project. There is no awkward ‘well it’ll cost this much’ and ‘I can’t afford that right now’; instead we both instinctively know that by harnessing our combined energy we end up with something far greater than 1+1=2.

The call is followed up with a confirmation email and a ‘contract’ that clearly explains my services, boundaries and pricing as well as the information Jane needs to provide before I can begin writing.

The writing and editing process itself is a magical journey that I’ll save for another blog. But for now, I hope that this little insight into ghost-blogging and copywriting has triggered a little thought process in your mind…

*Name changed to protect the innocent!

Lorraine Pannetier profile picture. Navy jacket, pink shirt and colourful necklace.

Lorraine Pannetier is an Intuitive Copywriter, Content Creator and Ghost-Blogger based on the sunny island of Jersey – a tiny piece of paradise surrounded by sandy beaches, rocky coastline, palm trees and castles.

Lorraine uses her intuitive gifts and word-whispering talents to help small businesses, entrepreneurs, project leaders and individuals to project their passion into the world and achieve the impact they desire.

Details of all writing services can be found at thesoulfulword.com

A Love Letter to my Dream Client

A love letter to my dream client (read on, it might be you!)…

Hey beautiful, I have to take a moment to tell you how much I admire you.

I love your passion for your work, your heart-centred approach and the way you do everything with complete integrity and grace.

I love your curiosity and dedication to learning and personal growth. Watching you step out of your comfort zone to follow your soul’s desire is one of life’s most beautiful things. It’s up there with mountain peaks at sunrise, rosy-cheeked babies dressed in fleece bodysuits and ducklings in a line trying to keep up with mum.

It gives me goosebumps when I hear you tell your story; the journey of highs and lows, spiritual awakening and massive transformation that has brought you to where you are today.

It’s an honour and a privilege to be able to listen to you and watch you grow, but being able to play a small part in your life is truly amazing.

I believe in you and all your unique gifts and talents you have to offer. You’re such an inspiration to so many people and I’m blown away by the work you’ve already achieved and the incredible words of praise and transformation your clients write about you.

I’m so excited to get started on writing your website copy, e-book and social media and look forward to watching you shine even more brilliantly.

With love + light (and a lot of green tea)

Lorraine xx

to my dream client

Photo credit: Caju Gomes @ Unsplash

Want to find out more about working with me? Click here for all the info!

Your About Page and Love at First Sight

Are you ready for your readers to start crushing on you? ❤︎

You know that feeling when you click on an About Page and instantly you’re drawn in.

You’re excited, enthusiastic, inspired, motivated and feel like this person could be your new BFF, mentor or a super-cool collaborator. The design, the photos, the colours, the words and, most importantly, how the website makes you FEEL.

You lovingly begin to stalk this person across social media, liking their posts, signing up to their email list, joining their group and maybe even reaching out with a personal message.

Just like with love at first sight, you knew within a few seconds of connecting that you needed the energy of this person in your life; that they made you feel like a better version of yourself.

weaving a beautiful about page

What if your About Page made others feel this way?

What if there was a way to tell your story in an innovative way that beautifully weaved your talents, services, personality, core values and unique brand essence with your reader’s world?

Well there is!

It’s time to stop playing safe. Time to let go of stiff, boring, ‘professional’ copy and industry jargon.

It’s time for you to take this love affair beyond first base. Time to strip off, reveal your truest self and create a deep relationship that shines, sparkles and changes you both. Forever. 

If you and your reader were a couple, you’d be the ones lighting up the room as soon as you walked in.

Let me write your About Page to speak to your audience in a way that’s more relevant, engaging and helps you to create the impact you desire.

Includes:

  • 60 minute Zoom call to to learn more about your business, ideal client, goals for 2018, your personality and unique essence that makes you, you.
  • Copywriting for your About Page + one round of editing.
  • Suggestions for layout, design and images to enhance the storytelling power of the copy.

If you’re ready to rock your online business, create genuine relationships and build a new love affair with your audience, then now is the time to give the most important, and magical, part of your website a well-deserved makeover.

About Page Makeover £325 – Book your session now!

I can’t wait to help you shine brilliantly!

Lorraine xx

Read more about me and why my clients love my writing here.

Is website shame holding you back?

As the end of another year approaches, you’re filled with ideas for an online course, a new group programme, an e-book or some other collection of your inspired energy, talents and experience.

You spend hours doodling, writing, drawing, thinking, planning.

In your heart, you know it’s exactly what people will love. Exactly what your kind of people will love.

But then your head jumps into the conversation uninvited:

But what about your website, that thing you keep trying to ignore?

Do you really want to send people there?

They’ll never work with you if they read your website first!

I used to be like that. I heard those words in my mind. I let them shout louder and louder.

I’ve lost count of the number of notebooks I’ve filled with genius plans and programmes. My hard drive filled with files of half-finished plans, projections and designs.

All that potential energy sitting stagnant. Sad. Waiting to be brought to life like an animated movie.

The only reason many of these ideas never came to fruition wasn’t because they weren’t good enough or right for my audience, but I was just too afraid to send people to my website.

It wasn’t always that way of course. When I first had it designed and set up by a professional, I loved it! I sent everyone there all the time and my stats were pretty good. Some blogs had thousands of views.

But like all of us (and especially those of us in the whole-hearted, feminine energy, entrepreneurial online space), I evolved.

I outgrew my website. And the anxiety, shame and fear crept in.

Making small changes, little tweaks or adding new style blogs just wasn’t enough. It was only sticking the proverbial plaster over the leaking pipe.

It was time for a new home.

An online space that held my dreams and made them sparkle.

From the minute I set foot inside that new space, everything changed.

It’s easy to look back and say, ‘I should have done it sooner’, but, you know, life isn’t really linear. There is a right moment for everything and it doesn’t necessarily sit neatly into a schedule or calendar.

We all need the time, space and energy to grow and evolve. To learn, to experiment, to succeed, to fail, to have fun and to be inspired.

What was right for you once may not be right for you now.

Let your old website go (with love and light) and set up a new home that embraces every part of your unique essence, your gifts, your passion, your love and your energy.

When you share that with the world you’ll attract your tribe effortlessly. Every new person you connect to will light you up in ways you’d never dreamed possible.

My passion is human connection. My art is woo-woo word whispering.

If you’re a heart-centred entrepreneur, earth angel, spiritual goddess or woman on a divine feminine mission, I can help you to bring more of your unique essence into your copy so you shine brilliantly, attract the kind of people you adore spending time with and create the impact and legacy you desire.

Website copywriting and content creation packages available now from £500.

Send me an email beetrootbrownie@gmail.com to schedule a virtual chat (coffee and chocolate optional!)

Lorraine xx

 

You’ve got this fire burning in your belly

You’ve got this fire BURNING in your belly …

🔥  a desire to make a difference

🔥  a message that needs to be heard

🔥  a truth that must be told

But, the reality is, as much as you LOVE what you do, you spend a lot of the time overwhelmed by all the ‘stuff’ you feel you need to do on social media to promote your business, build an engaged tribe and be seen as the expert in your field.

What if …

… there was someone on hand who completely understood your business, supported your mission, could talk your language AND thought you were completely AWESOME? (because you are!)

And imagine…

… if that same person was your content creation angel 👼; someone who would consistently create engaging, innovative and interesting posts/blogs for your business every month so you could sit back and do the REAL, deep, core work you do with your clients?

🔥🔥🔥 How much brighter, stronger and hotter would your fire burn in 6 months time if you had a bigger audience, an engaged tribe of people who ❤️ ❤️ ❤️ your energy, pay 💰💰💰 for your products or services and 😃😃😃 tell everyone how happy they are?

If you have a passionate, clear message, an existing biz and a soul-driven purpose but are lacking time, energy or skills to create consistent, high quality content, then working with ME could take you to the next level – a place where you feel abundant, relaxed and filled with vitality and enthusiasm to continue to rise.

🔥 Fire Starter Package:  £111 per month (minimum 3 months)

*** This special introductory price ends at midnight on Friday 24th November 2017 ***

Includes (each month):

1 blog post (500-750 words)

5 Facebook posts

All monthly posts based around ONE call-to-action and one theme (all told in different stories)

🔥🔥🔥  Pay upfront for 5 months (£555) and receive your 6th month FREE

Ready to crackle and sparkle? Let’s chat!

Email me at beetrootbrownie@gmail.com or post a message on my Facebook page.

Lorraine xx