If you’re planning to create a new website or give your existing site a makeover, hiring a professional, experienced copywriter is a great investment for you and your business.

Your website is so much more than a simple storefront. It’s a multi-layered, ever-evolving part of your brand that has the potential to work for you 24/7, inspiring new readers, building your brand’s reputation and guiding prospective buyers to the right place.

In essence, your website can create the income and impact you desire, while you sleep! 

Have you ever tried writing your own website copy? If so, you’ll probably know that it can be a tedious and stressful task that takes far longer than you imagine. 

As a business owner, time efficiency, profit and work-life balance is important to you, so spending hours and hours trying to find the right combination of words for each section of your website, then editing and proofreading multiple times is not good use of your time or energy. 

Hiring a professional copywriter to write your website copy is not cheap, but the investment will give you peace of mind, allow you to focus on other areas of your business and you’ll reap the rewards of a great, high-converting website for years to come.

So, if you’re currently on the fence about paying for a copywriter, here are 5 important reasons why you should hire one for your next website project:

1. Professional Content

A copywriter will help you to portray a more professional image to your audience by crafting high quality, well-written content that speaks directly to your target customer or ideal client. 

Copywriters do so much more than just writing! 

Before writing can even start, a copywriter will spend a lot of time getting to know you and your brand, your ideal clients, your goals and vision for the business.

2. Effective Communication

Copywriters have the skills and expertise to write clear, concise and engaging content that captures the reader’s attention and enables you to communicate your message more effectively.

Never underestimate a copywriter! 

Creating content that resonates with your target audience is a specific skill that copywriters have honed over many years through working with a wide variety of clients across different industries.

3. Increased Conversions

A copywriter can help to improve your website’s conversion rates by crafting persuasive copy that encourages visitors to take action – whether that’s making a purchase, signing up for a newsletter or filling out a contact form.

A copywriter is also an expert in the art of customer experience.

Understanding how your viewers will use your site and then crafting compelling copy that engages and drives them forward to take action is a crucial part of website creation.

4. SEO Optimisation

Copywriters can help to optimise your website content for search engines by incorporating relevant keywords and phrases into your copy. This can help your website rank higher in search engine results pages (SERPs) and attract more organic traffic to your site.

The internet is like a very crowded shopping mall, so your ‘shop’ has to work hard to stand out.

Unless you have a huge advertising budget for your website, organic traffic is the key to maximising conversions and building a brand reputation. Consider hiring a copywriter to create regular content – like a weekly or monthly blog – to increase your chances of ranking high among search engines.

5. Save Your Precious Time

Hiring a professional copywriter will save you time and energy that you can use instead to focus on the aspects of your business that are more suited to your innate skills and expertise. 

But don’t sit back and expect a copywriter to do all the work…

Creating a new website still requires your input, so do allow plenty of time at the start of the project to provide all the information your copywriter requests in a timely manner. Once the website copy is returned to you, ensure you read it all through at least twice and suggest any edits at this stage so that you don’t spend weeks going back and forth between your web designer and copywriter. (Some copywriters will work within a specific time frame and any additional work outside of this might come at an extra fee.)

Interested in working with me as your copywriter for your next website project?

Find out more about working with me here.

Or get in touch today via email: lorraine@thesoulfulword.com

Lorraine xx

Enjoyed this? Read more of my blogs and articles here…