Sometimes you climb all the way to the top of one mountain only to find the next peak is even higher with more difficult terrain. And at that point, even with the beautiful sunrise view from the summit, you start thinking ‘Ugh! Why is this so hard? And is it ever going to get any easier?!’
That’s how I’ve found the journey of running my own business and the journey of life!
Just when one area seems to fall effortlessly into place, another falls apart. And you wonder, why can’t it just all come together at the same time and allow me to simply sit back and enjoy the ride?
But if this human life experience has taught me anything, it’s that I have enormous amounts of strength and resilience. I’m adaptable, positive and start every day with enthusiasm and a smile. I can see the good in (virtually) every situation and I’m incredibly good at bouncing back after struggles.
And… I’m also pretty good at not sharing how I really feel inside; presenting a neatly edited version to the world and even to those closest to me.
Over the past few months, I’ve learnt something really valuable and important: the power of vulnerability. Of stepping into my divine feminine energy and trying my best to share the fullest expression of myself.
It’s not easy.
In fact, it’s really, really hard!
Especially for those of us who’ve been independent single mums for so long. Struggling for year after year, whether that’s emotionally, physically, financially or a combination of all three, toughens you up. It makes you put up your walls in an attempt to cling on to the small amount of control you have.
You also get really bad at asking for help and opening up to receive help.
It becomes a totally alien experience.
That’s where I was when I broke my ankle last September. I’d single -handedly spent three days carrying endless (very large and heavy) shopping bags around Leeds city centre and up flights of stairs to my daughter’s university accommodation and I was exhausted. We’d had fun of course, it was exciting setting her up in her new little living space. But to do it all ourselves in one weekend without our own car was a lot of work.
And so it was no surprise that the Universe gave me a big wake up call!
Healing from a broken ankle physically is the easy part! I did my exercises religiously and spent every night listening to a bone healing meditation and sending that area of my body lots of love and light. Like I said, that was the easy part.
But opening up to receive help and allow people to support me was a more difficult task.
We’re so conditioned as women to use well worn phrases such as ‘I’m fine’, ‘It’s ok’, ‘No, don’t worry, that’s out of your way, I’ll manage…’ that it takes a lot of strength to breathe in and announce that, actually you’d love some help.
This same dynamic also exists in business and romantic relationships.
As an online business owner, I’m brilliant at supporting other women. I’m very, very proud to share my friends’ accomplishments, products and services, boosting their audience and illuminating just how amazing they are at what they do. This comes so naturally to me and I thrive on lifting other people up and sharing their brilliance with the world.
But when it comes to asking for help or getting the support I need, I tend to stay much quieter. The notion of needing help is deeply entwined with a perception of weakness.
I need help therefore I’m not good enough.
Of course, nothing could be further from the truth.
As every successful multi-million dollar CEO knows, the key to success is building a team where everyone can bring their unique skills to the table in support of your passion and mission. The CEO’s strength is in their ability to create a network of support so that they can spend more time doing the things that really light them up.
Not everyone wants to be CEO of a multi million dollar business, of course, and not every business owner needs a really big team – they may simply need to outsource certain areas at certain times: building a website, hiring a brand designer or copywriter, getting a Facebook ads strategist or a social media manager.
Either way, understanding the need for support, having the courage to ask for it, the willingness to invest in it and the energy and mindset to receive that support with love and vulnerability is crucial.
Ditto for relationships.
And so, if you’re reading this as a woman who’s struggling to show up as the fullest expression of herself, in her divine beauty and feminine energy because she’s so stuck in a place of struggle with an inability to ask for and receive help, love and support, I’m here to tell you that it’s ok.
And that I completely understand how you feel.
I’ve been there too and will be there again.
Personal growth and transformation is never a straight road – it’s filled with twists and turns and unexpected challenges.
But here’s the key…
In order to peel back the layers that are holding you back, you have to let go.
You have to surrender.
Show your vulnerability.
Cry messy, snotty tears if you need to.
Whether you’re a man or a woman, stepping into the feminine energy of vulnerability isn’t weak, it’s a true sign of strength.
And in the same way, using our masculine energy to fuel our drive, planning and organisation is powerful and helps us take action.
We all need a balance of both energies, and when things feel too tough and that mountain looks insanely high and insurmountable, that’s when we’ve tipped the balance too far and need to bring it back into harmony.
You, my beautiful reader, possess all the skills you need to climb the rocks in front of you.
Open your heart to receive love, support and guidance from others and you’ll soon be striding ahead and ready for the next incredible view from the top.
If you’re a small business owner, creative or personal brand who’s struggling with visibility and would love to learn how to write better blogs to improve your reach and attract more of the right clients, then read on!
Let’s start at the beginning…
Having a catchy title that conveys power, emotion, action or success is a great place to start. Although, it’s often best to write your article first and then find a title that best fits your content.
(Just like your English teacher may have suggested you write your essay conclusion before the main body of the essay. It’s a great tip as it keeps you focused on what you’re really trying to say and not going off on a tangent… like I am right now!)
How to choose a great title…
In the past I’ve relied on my word whispering wit to choose blog titles, but while they may be quirky, funny or unique, they don’t really get me the high viewing stats I could be getting.
And when you write for a living, that’s kind of disappointing… and really stupid!
So I began researching ways to up my game and came across the Headline Analyzer tool by coschedule.com. It’s a free tool that gives you a score out of 100 for your headlines and allows you to easily make tweaks to your words to create the best, most attention-grabbing headlines to attract those dream clients or a bigger audience.
In the picture below, you can see I started with the title: ’10 ways to boost your blog’s performance’. It scored 71, which is within the ‘green’ band of potential success.
As a general rule, if it’s in green it’s good to go, but amber needs work and red is a no-go zone! However, being the eternal perfectionist I’m never happy with just being in the green so always play around as much as possible to get a score of 75+.
Swapping ’10 Ways’ for ‘How to’ instantly upped the score to 78, while ‘How to make your blog attract more clients’ pipped it at the post with a fantastic 79.
Being specific with the type of clients I want to attract helped me get this title up to a whopping 83/100. (And yes, I’m actually listening to Jessie J right now!)
Note how switching from simple language to something a bit more ‘fancy’ actually reduces the score. KISS!
Subheadings are the shizzle!
Ever heard of title tags and H1, H2 headings? No, neither had I…
But once I started doing a little bit of research I found out that search engines (like Google) have specially trained bots that scan your blogs for information to check that you’re human, not spam and delivering what you say you’re delivering.
Based on their clever technology, you get ranked higher (or lower) depending on your content, which is what helps you become more visible when people search for the service, product or solution they need.
(Ok, that’s in really basic terms! Feel free to geek out on the technical wizardry in your spare time…)
In a nutshell, placing subheadings throughout your blogs not only makes it easier for your consumer to read (’cause everyone scan reads these days), it also makes your blog more likely to rank higher in Google SEO terms.
When you use WordPress (with the new block editor), it’s easy to tweak your text to use the H1 and H2 tags throughout your writing. Here’s a screen grab from WordPress that shows the heading above as an H2 …
While we’re talking tech, keywords are pretty important too…
It’s probably the reason someone named them ‘key’ words…
But we get so used to hearing these digital terms that we never stop to analyse what they really mean or how learning more about them might be useful to our online businesses and blogs.
Keywords act as a bridge between your client or audience and your blog or online business.
There are short tail keywords like: blogger, writer, copywriter.
And long tail keywords like: how to write better, how to make money as a writer or what is a copywriter?
Think about all the things you’ve ever searched for in Google….
That time you wanted to know how tall Aquaman is in real life, whether chocolate cake can be made calorie-free or how to get red wine stains out of carpet.
Your potential clients and customers are searching for information and solutions right now. The chance of them finding you and your business ranges from pretty small to ‘OMG I’m ranking on page 1 of Google!’.
Whether you decide to spend hours researching your company’s keywords or not is up to you, but when you’re writing blogs and articles for the internet do include words, phrases and sentences that you know people will be searching for. (Try it in your next blog and watch your stats increase!)
Let’s leave tech for a bit and look at …
How to write in a voice that aligns to your brand
This is where things get exciting for me!
I’m all about alignment, messaging and storytelling.
How to write in a way that captures your reader’s thoughts, worries and dreams and ensures that your words resonate deep in their heart.
Because when you make your reader feel stuff, that’s when the magic happens!
They want to know more about you, your brand, how you solved your problems (which means you can solve theirs too) and how they can work with you, buy your products or subscribe to your services.
Have you ever come across someone online for the very first time and just thought ‘YES!’, this person gets me!
He/she/they understand exactly why I’m struggling and what I need to make life better.
So, while this isn’t one of my usual ‘woo-woo’, earth-friendly, animal-loving, entrepreneurial blogs, it is shooting the arrow right into the heart of ‘Help! Why isn’t my blog performing well and what can I do to make it better?’
I understand where you’re struggling because I’ve struggled there too. I’ve found solutions that I’m sharing with you today so you too can up your blogging game and get noticed! (And more sales, obvs.)
Ok, I’ll admit, this is where I’m a bit ‘poop emoji’.
I get bursts of imagination and creativity and churn out blog after blog followed by weeks of client-focused work and a need to relax on the sofa with my fluffy bunnies hopping round, or a cat asleep on my lap, watching YouTube videos about tiny homes… (and probably best I don’t admit my latest time-drain – TikTok!)
Last November (2018), I decided to blog every day for a month and my website stats increased dramatically. Creating more content = more shares, a higher ranking on search engines and a greater possibility of ‘going viral’.
Weekly blogs are ideal but monthly blogs aren’t really enough.
My top tips?
Create a library of content.
Commit to posting new blogs on a set day each week.
Use a scheduling tool to upload your blogs to save time.
Batch create content to maintain focus and maximise your time.
Give old blogs a makeover with updated content and a new title and repost them.
Use photos in your blog
Depending on your theme and content, adding one or two photos related to your blog (in addition to the cover photo) can greatly improve your reader’s enjoyment and how much time they spend on your site.
However, overdoing the photos (especially large file sizes) will lead to an infuriatingly slow loading blog and your reader will simply get bored and click on to something else.
(Let’s be honest, we’re all a little too impatient online these days!)
Add ALT tags to images
Ok, back to the technical stuff!
An ALT tag should describe your image and helps ‘screen readers’ create a better experience for the visually impaired.
It’s also used in SEO to check that the image relates to the text around it. Your ALT text is a great place for your keywords and phrases, but don’t over do it (keyword stuffing) or you’ll be seen as spammy.
In the wise words of Yoast.com, ‘When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.’
Using Yoast for WordPress
Yoast is a clever little plugin that I should have added to my website wayyyy sooner! If you haven’t added it yet, I suggest you hop over to your WordPress site pretty quickly and install it. (It’s free!)
Yoast helps you to improve the readability and SEO ranking of your blog and is incredibly user friendly with a traffic light system to help you see instantly where you can improve your writing.
It also guides you to add snippets of text (a meta description) that your potential readers will see when they find you from an internet search. This catchy little pocket of 50-160 characters has the potential to make you seem more attractive and click-able. Just like the perfect online dating profile!
Backlinks, Internal links and CTAs
When someone stays to read your whole blog, that’s great.
But ideally you’d like them to hang around and read a second blog, or a third…
… or check out your ‘work with me’ page or view your retails products.
You might even want them to sign up to your email newsletter or join a waiting list for your sparkly new launch that’s ‘coming soon!’.
It’s important to make it CLEAR to your reader what they should do next before clicking off your page and onto another site.
In the online business world this is known as a call-to-action and can come at the end of a page – although it’s great to add a sprinkling of internal links or backlinks throughout.
(Promoting other people’s work is not only a lovely thing to do for them, it also helps you in the long run as others will notice your generosity and share your awesomeness too!)
Find out more about X here.
Sign up to my monthly newsletter or grab this freebie. (Sometimes on a pop-up)
You may have noticed how I snuck in a couple of internal links to the list above. These are simple hyperlinks to other pages on your website. For example, to other blogs, to an About Page or even to your social media platforms if you’re aiming to get more people following you there.
Backlinks are very similar. These are used when your blog link is shared from outside of your website (i.e. from your social media channels), or from a third party – one of your raving fans perhaps! Collaborating with other online businesses and brands is a great way to have your work featured on other sites with backlinks directing people to your content.
Phew! We’re done!
How was it for you?
Did you learn something new? If so, I’d love to read your comments…
I’m most definitely not an expert in SEO, unlike the amazing SEO Sleuth Natalie Alleblas , and my blog has not yet reached the dizzy heights created by the incredible lifestyle and parenting blogger Vicki Psarias, founder of Honest Mum (and author, vlogger, film director and all round lovely person).
I write from the heart, with love, compassion, empathy and a fundamental urge to teach and share all the information I’ve accrued over the past forty-something years.
My blog may not be reaching millions of people every month (yet!) but I’m going to put it out there and say that this blog will be my new highest performing blog on my website! (For now, anyway.)
The best way to write better blogs that attract more of the right clients is to write consistently, sharing value in a way that resonates with your audience and using a few technical tips, tricks and tools to make your blog work harder for you.
A bit like investing money – once you know what to do with it, you can build wealth with less effort and spend more time with the people you love and doing the things that light you up – and less time at a J.O.B.
And if you’d like ME to write YOUR blogs…
All you need to do is hop over to my Work With Me page and find out about my ghost-blogging, article-writing services that enable you to outsource the very thing that may be stressing you out and bringing on grey hairs!
With regular, well-written blogs on your website you can supercharge your viewing stats and build a bigger audience of ideal clients who love what you do and are excited to be your cheerleaders.
As an entrepreneur, having your life change in one small slip on a wet pavement could be enough to send you swimming head first into a deep sea of stress and anxiety.
I remember sitting in a hotel room the day after I broke my ankle worrying about how I’d get home; how I’d navigate the hotel reception area, the airport, the plane, the taxi ride home. Worrying about how I wouldn’t be able to drive to visit clients nor earn enough money to pay my bills.
But once I was home (airport special assistance are amazing – highly recommended!), those big fears vanished beneath a wave of logistical planning and hours of rest and relaxation.
There simply wasn’t space in my head to accommodate stress and healing at the same time.
I instinctively knew that getting better was my priority.
Yet, how many times in running a small business do we forget to prioritise our physical and mental health?
Being given the opportunity to step back and see things from a new perspective was an unexpected gift.
One for which I’ll be forever grateful.
Of course, it’s easy to say that it would be great if I hadn’t broken my ankle, but then I would still have been procrastinating about various projects and I wouldn’t have had the opportunity to experience so much kindness and love.
And I definitely wouldn’t have got round to researching charity walking challenges for 2020 – which I’m even more driven to take part in now! #bringontherehab
So, if you’re reading this as a fit and healthy but overwhelmed entrepreneur, my advice is simple:
Take time out away from the noise.
Meditate. Breathe. Spend time in nature.
Ask for help.
Take on a cleaner, a VA, an accountant, a web designer, a copywriter, or someone to cook healthy food. Wherever you need help in your life or business, don’t be afraid to reach out and pay for expert help and support.
I put off getting a cleaner for the last 15 years.
I kept thinking that I couldn’t afford it, or that I wouldn’t like having someone in my house.
But then my ankle injury forced me to think differently. And once my friend’s cleaner came to join me, I realised how much pressure it took off of me and how much it reduced the stress and arguments I would have had with my teenage daughter.
I’m free to rest and recuperate and my daughter only has to do the day to day cleaning up after meals which frees her up to spend more time on college work.
Win-win-win I think!
Lorraine Pannetier | Intuitive Copywriter | The Soulful Word
If you’re currently injured, or have a friend or relative with a broken bone, here are ten things I’ve learned in the last four weeks that might make you smile or prompt you to help a friend in need (especially if they’re not fond of asking for help):
Healing bones is tiring. You’ll sleep and rest far more than you thought possible. If you try to do too much your body will soon tell you to slow down! (In fact, it was probably giving you signs before you broke your ankle that you ignored…)
Asking for help is fundamental to recovery. When you’ve broken your ankle and are hobbling around on crutches there are so many things you can’t do. You basically become a flamingo – and I’ve never seen a flamingo make a cup of tea or pick up their child’s shoes from the floor. For a few weeks you’ll need someone to cook, clean and bring you drinks. Plus, you’ll need lifts to hospital appointments and someone willing to push you around in a wheelchair.
You’ll become very good at single-legged squats. When you’re not allowed to put any weight on the injured leg for 6 weeks, sitting down on the toilet or pushing up from a low step involves using every ounce of strength and balance from the good leg.
Shimmying up and down the stairs becomes a new game – one that thankfully strengthens your upper arms (bye bye batwings) and allows you to dust the skirting board or between the bannisters. (Trust me, when you’re down at that level you notice everything!)
Old backpacks and aprons that were sitting in that ‘declutter’ box in the hallway suddenly have a new lease of life. After all, how else are you going to get from the kitchen to the lounge with your sandwiches and water bottle? And that backpack will be your saving grace when it comes to taking your phone, charger, medication and other personal items up the stairs to bed each night.
You’ll soon become a pro at injecting your tummy with blood thinning medication (vital to stop blood clots in your immobile leg). Honestly, it’s scary when the nurse first tells you what you have to do, but like any challenge, once you’re over that first hurdle it becomes easier than you ever imagined and you wonder why you were so worried in the first place!
You’ll become truly grateful for Amazon grocery shopping and local food delivery services. If you live alone, or with children who are too young to go shopping by themselves, having food delivered to your door is a life saver (although you’ll need help unpacking too!). If you don’t have anyone to cook for you then definitely take advantage of cooked meal-prep services that cater for all diets and tastes.
Patience is a virtue – and one you’ll develop pretty quickly. The art of only doing what’s important will become a new skill to add to your ever growing list of talents. With all your body’s energy being channelled into healing that broken bone, there will be very little left for physical or creative pursuits. So pop those book-writing, course-creating, decluttering goals to one side and focus on your healing.
There are a whole host of health and medical services in place to help you through this period. From shower chairs to hospital transport to airport special assistance, the infrastructure and services are there specifically for these moments when you simply can’t do it alone. If you’re a single parent, on a low income or live alone, make sure you ask for help. Don’t let pride get the better of you!
You’ll receive kindness, compassion and help in unexpected places, from family, friends and strangers. Accept those hands that keep you steady, the food that keeps you nourished and the flowers that brighten your day.
I want to take a moment to thank everyone who’s played a part in this broken bone journey so far…
The staff at Thai Edge restaurant, Leeds, who gave me water and a chair after I slipped over and helped me (and paid for) a taxi to hospital.
The taxi driver who held my hand as I struggled to hop into the car.
All the medical staff at Leeds General Infirmary A&E.
The amazing team at Premier Inn, Leeds Whitehall – especially Ryan for going out of his way to help us.
The staff at Jet2 customer services online and at the airport.
The friendly and compassionate Special Assistance Team at Leeds Bradford (Yorkshire) airport and Jersey airport.
All the medical staff, nurses and operating teams at Jersey hospital.
Anne from Jersey Occupational Therapy services.
Marta for keeping my house clean and tidy (and Joanna for sharing her with me!).
My mum for sending me a beautiful hand made card.
Plus, my amazing friends who’ve taken me to hospital appointments, pushed me round in a wheelchair, done my food shopping, collected my daughter, bought pet supplies, brought me flowers and made me cups of tea. Annette, Emily, Tracey, Jayne, Fiona, Polly, Chantelle. I’m so grateful for all your help, love and kindness.
A huuuuuuge shout out to my 16 year old daughter who has had to completely change her lifestyle to cook and clean for me every day and is getting a crash course in how to run a house… Thank you 💗
And a massive thank you to my wonderful 18 year old daughter who was with me when it happened… thank you for looking after me at hospital, taking photos of my deformed, swollen ankle and pushing me around in a very awkward wheelchair. Thank you for going to buy me cheap black leggings that I could cut to fit over my plaster cast! 💗
And finally, to all my Facebook friends who’ve sent me lovely messages (and Tina for the special gift) – you’re all amazing and I’m so grateful we’ve connected over the magic that is the internet.
Are you a self-employed business owner returning to work after the long summer holidays?
Whether you’ve taken a month or two off to spend time with family and travel abroad, or have been mainly at home dipping your toes in your business all summer, chances are you’re ready to get your head back in the game and start creating new projects and opportunities.
Like you, I’m feeling both excited to get started and a little apprehensive about my ability to actually sit down and ‘get sh*t done’! Knowing how easily I get distracted (ooh look pretty interiors on Pinterest), I’ve created a list of strategies that help me to feel more motivated, aligned, supported and nourished, so that I can achieve my goals with ease and flow.
Here are five top tips to make returning to work productive and enjoyable:
Set a realistic alarm. Let’s be honest, if you’ve been staying up late (I won’t mention G&Ts) and relaxing all morning over the summer months then a 5am alarm is going to feel pretty terrible! You’ll hit snooze over and over, before finally dragging yourself into the kitchen for coffee a couple of hours later. So be realistic and set a time that you know will work for you. Remember, you can always make it 5-10 minutes earlier each day for a week until you get to your preferred wake up time.
Drink a glass of water. Keep a bottle by your bed (I love my 24 Bottles ‘Clima’ bottle that keeps water cold overnight) and drink as soon as you wake up. Hydration is key to a clear head, so keep drinking water all day long. Two litres is a minimum and aim for three or more if you live in a hot climate or exercise for over an hour.
Start the day with some meditation and stretching. I found a couple of short meditation and yoga videos on YouTube over the summer and have been doing them every morning for a few weeks and it feels great. I created a playlist that also includes a cardio/body toning workout and some affirmations – so I pick and choose which I feel like doing. Sometimes just the three minute meditation is all I need to feel focused. Find something that works for you and just do it before anything else!
Wear clothes that make you feel fabulous. That gorgeous floaty maxi dress you only wore once to a party, wear it! Those beautiful new earrings you fell in love with in the shop but haven’t worn yet, put them on! When you work from home it doesn’t matter what you wear, but by choosing fabrics, textures and colours that make you feel great, you’ll be exuding a more positive energy that will shine through in all you do – whether that’s client projects or boring admin tasks.
Plan your most important activities. I’m not a fan of hour-by-hour scheduling, I find it too restrictive, but I do get far more done when I plan the most important tasks each day and give them a time frame. For example, one hour of blog writing, one hour for a video chat with an online business friend, three hours on a client project. I can then be flexible with each activity and work them around cooking for my family, picking up one of my daughters from a friend’s house or going shopping for cat food. (Luna is telling me he’s hungry as I write this!)
However you spend your days at work, always ensure you plan ahead for the important things that make life even better. Things like date nights, family trips, self-care and time with friends – as well as making time to prepare, cook and eat delicious healthy food that supports your body, mind and soul.
Take some time every day to reward yourself for your commitment to your business and to plan ahead for the next few months. Use this time to think about what lights you up, what fuels your passion and what lights the fire in your belly.
As a small business owner or creative entrepreneur, the lines between business and personal life can get repeatedly blurred. It’s important to always allow yourself time to fully switch off from work mode by spending time journalling, relaxing and being in nature so that clarity and creativity flow freely and abundantly.
Lorraine is a self-confessed lover of homemade vegan hot chocolate, fluffy animals and Pinterest. In between looking after her family and pets she effortlessly weaves words into magnetic copy for overwhelmed creative entrepreneurs who need a little word-whispering magic sprinkled over their unique brand. Find out more about Lorraine’s copywriting, ghost writing and content creation services here.
Still haven’t finished your cup of tea? Then head over here to read another of Lorraine’s blogs.
Feeling stuck in your business and Need to create more content than you have the time, patience or creativity for?
Then read on to find out how a ghost blogger (or ghost writer) can help you take your business to the next level…
You will no doubt be familiar with a well known type of ghostwriting – the wordy talent behind many a famous celebrity’s autobiography.
But you may not realise that many business owners and brands outsource their blog creation to talented copywriters, or ‘ghost-bloggers’ in order to be consistent and visible in the online space.
Of course, it’s easy to think that this is cheating; that the company you love to follow is in some way being inauthentic by not physically writing the words you enjoy reading.
In fact, nothing could be further from the truth.
Experienced copywriters, ghostwriters and ghost-bloggers work closely with businesses, brands or individuals in order to help them achieve their goals. They get inside the mind and heart of the business owner and their audience so that every word (or blank space) is there for a reason.
The ghostwriter has no agenda of his own; he simply uses his intuitive and learned skills to create content that attracts ideal clients, nurtures relationships, drives sales and helps to boost a company’s bottom line.
If you’re a small business owner, emerging brand or charity project founder, there’s a high chance that you’ve spent a long time doing everything yourself – from website set up to social media promotion to meeting with clients, plus all the behind the scenes work involved in admin, accounts, PR and business strategy.
And that can get exhausting!
(Especially if you’re running a home, looking after kids and working a paid job at the same time.)
At some point you’ve probably considered outsourcing one aspect of your business to a third party – or at least looked into hiring a cleaner, child care or meal delivery – so that you have more free time to dedicate to the parts of your business that light you up most.
So, what’s the difference between paying a professional to create your website, design a logo, run your accounts or set up complicated tech stuff and paying a ghostwriter to create your blogs?
Answer: No difference at all!
It all comes down to your personal areas of expertise, your business strategy, the time you have available and the money you’re willing to invest.
If hiring a copywriter or ghost-blogger sounds like an appealing prospect right now then ask around for recommendations and don’t be afraid to ask to see examples of their work or written testimonials. Remember, of course, that many people who hire a ghostwriter may not be willing to admit to it, which means the writer won’t be able to share examples created for those clients who prefer to remain anonymous.
Try to schedule in an informal chat with the potential ghostwriter/copywriter of your choice so that you (and they) can instantly get a feel for whether the relationship feels uplifting, positive and filled with magical potential.
To help you get inside the mind of a copywriter and ghost-blogger (aka me!), I’ve created a short behind the scenes sneak peek into my life. I hope you enjoy reading and if you have any questions, please do pop me an email.
A behind the scenes sneak peek into the life of a copywriter and ghost-blogger…
Jane* and I finally meet on a video call after many months of building a relationship across social media (we originally met in a private Facebook group run by a spiritual coach we both admire and respect). On the call, it feels as if we’ve known each other for ever; we chat like old friends and realise there are so many similarities in our core values (such as integrity, honesty and compassion) and in our desire to create a bigger impact in the world. We’ve shared many of the same life and business struggles and know that this is our time to shine even brighter than before; to be light workers and advocates of change.
It’s during conversations like this that we both know we’ve found ‘the one’; the person that enables us to co-create magic.
After all, a writer needs a subject with a story just as the client needs help to get their message into the world.
It’s a beautiful union of talent, passion and a deep desire to make a difference.
After an initial get-to-know-each-other chat, I ask Jane my favourite question…
‘What lights you up?’
As she shares her dreams, I do more than simply watch and listen. I begin to feel things. I intuitively sense which parts of her story and which words she uses are the ones that are the most important to her and her audience. I get butterflies in my tummy – a sign that I know we’re on the cusp of co-creating something unique, beautiful and special.
Using this incredible energy, we go on to discuss her business goals, her aims for this project, her ideal clients and all the specific details that help me build a bigger picture of Brand Jane and her audience.
Rather than being a typical ‘sales call’, Jane already knows in her heart that she wants to work together and collaborate on her juicy new project. There is no awkward ‘well it’ll cost this much’ and ‘I can’t afford that right now’; instead we both instinctively know that by harnessing our combined energy we end up with something far greater than 1+1=2.
The call is followed up with a confirmation email and a ‘contract’ that clearly explains my services, boundaries and pricing as well as the information Jane needs to provide before I can begin writing.
The writing and editing process itself is a magical journey that I’ll save for another blog. But for now, I hope that this little insight into ghost-blogging and copywriting has triggered a little thought process in your mind…
*Name changed to protect the innocent!
Lorraine Pannetier is an Intuitive Copywriter, Content Creator and Ghost-Blogger based on the sunny island of Jersey – a tiny piece of paradise surrounded by sandy beaches, rocky coastline, palm trees and castles.
Lorraine uses her intuitive gifts and word-whispering talents to help soul-led small businesses, heart-centred entrepreneurs, project leaders and individuals to project their passion into the world and achieve the impact they desire.
NEW! Listen to the audio version of this blog here.
Having been a business owner since the late 1990s I can now look back and see the strategies and mindset shifts I had to put in place, and the action I had to take consistently, in order to feel like everything was aligned to my core values.
✨ And of course, it had to light me up every single day! ✨
There’s so much I will share about how I’ve ended up where I am today, but for now, I’m keeping it to some simple action steps and tips YOU can take over January to make sure you have your most successful, productive, abundant and happy year yet!
❤️ Listen to your gut. Sometimes in life, love and business, we make decisions that we feel aren’t quite right, but we can’t see another way so we take them anyway. If you get that feeling that something is a little ‘off’ or gives you a funny feeling in the pit of your stomach, hold off for a few days (or at least a few hours) before you take action. Always listen to your intuition – it’s usually right!
❤️ Don’t sell out to companies and products you don’t believe in. If you’re offered the chance to represent a brand or product but it really doesn’t sit well with you, then feel confident in saying ‘no’ and walking away – however much money it may be worth! Ditto goes for working with clients who really don’t fit your niche or those who will end up costing you lots of time, stress and grey hairs. It’s your company, you are free to choose who you work with and who you don’t.
❤️ Create a secure financial situation for yourself. Easier said than done for many of us, I know! If you’ve come out of a well paid job and have savings worth six to twelve months of your previous salary, then that’s a great place to start. However, if, like me, you started out as a small business charging clients on an hourly basis, then you may simply not have had the ability to save any decent amount, nor have high limits on credit cards. My top tip is to start saving at least 10% of your gross income (if your living costs enable you to save 20% to 30% that’s even better!) and put it into an account where you can’t access it easily. Once you feel financially secure and stable, you’re MORE LIKELY to take action that is aligned to your heart, soul and core values.
❤️ Take some time out to plan ahead with YOUR DREAMS and goals in mind. It’s easy to get swept up in financial planning or social media marketing strategies (both of which are needed too), but it’s also important to take time on a regular basis to look at whether your business is still headed in the way you wish, or whether changes need to be made. I made the biggest strides ahead in my business after I took two months off to tune back in to my feminine energy, spend time in nature and read, write and create things with no pressure to sell or promote my business.
I’d love to hear how you’re taking time this week to focus on what’s really important to you and your business throughout 2019 and on into 2020.